
Branding vision and logo
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Description
Experience Level: Expert
Seeking a designer to craft the visual identity for Villa Society, a design-led hospitality concept launching with a villa in Tuscany. Aim: an evocative, characterful brand that feels discovered in an old European hotel or village shop—old-world, colorful, slightly eccentric, yet contemporary. Deliverables: logo, color and type direction, emblem or pattern, and a few applications to bring the concept alive. . Strong visual direction and moodboard provided. Long-term scope includes packaging, amenities, print and digital extensions.
Bon R.
99% (14)Projects Completed
13
Freelancers worked with
13
Projects awarded
28%
Last project
14 Nov 2020
United Kingdom
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Log inClarification Board Ask a Question
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What should guests feel first when they encounter Villa Society the old-world charm, the eccentricity, or the contemporary luxury?
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Is Villa Society a house brand meant to sit above future properties, each with its own sub-identity, or is Tuscany the whole brand for now? That changes how much the emblem and palette need to flex.
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