Branding Identity for a holistic wellness brand

BRIEFING – ALPENGLOW OASIS
(name open for other suggestions)

OVERVIEW & VISION

Project Name: Alpenglow Oasis
Project Type: Spiritual Retreat & Holistic Wellness Brand
Online Platform: Website offering eBooks, courses, personal growth app, business strategy app and a community
Physical Location: Planned retreat in the Alps

Description:

Alpenglow Oasis is a holistic wellness brand that integrates digital offerings (website, online courses, apps) with a future retreat centre in the Alps. The brand blends spirituality, healing, alternative medicine, and nature connection, creating a space for transformation, self-healing, and energy work – a UNIQUE PLACE

Alpenglow Oasis embodies a luxurious, mystical, and natural aesthetic, merging the magic of the Alps with sacred geometry, gold accents, and earthy tones.

“Alpenglow Oasis is not just a retreat— it’s a profound experience that helps people reconnect with themselves, to find out who they really are, discover their inner truth, and unlock deep healing from within. In a unique fusion of nature, spirituality, and modern wisdom, they learn to listen to their intuition, trust themselves, and shape their lives with clarity and energy. This is not about following someone else’s path—it’s about discovering your own. Be yourself and find out who you are.”

✨ This wording sets Alpenglow Oasis apart from conventional retreats, making it highly desirable and speaking directly to those seeking true transformation.

BRAND CONCEPT & POSITIONING