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Brand pack for new gym rebrand

  • Posted:
  • Proposals: 41
  • Remote
  • #4494956
  • OPPORTUNITY
  • Open for Proposals
Anshul ..Gulshan K.Gabriel A.Bisma I.Sachin D. + 36 others have already sent a proposal.
  • 7

Description

Experience Level: Expert
Hi, I need a really good and extensive brand pack around a very simple idea. Our current gym Crossfit Chichester- we are expanding and putting in an upscale fixed weight gym with trending recovery services like cryo and red light sauna, body scan. There’s cable machines, mirrors, black decor with cool warm light accent and we’ll do a neon sign within too. “The Notth Club” is going to be upper scale exclusive, limited numbers, sits in a high income and conservative area, with a middle aged to older demographic. Has to look solid. There’ll be merch, headers, sm, website- all assets must be usable across all media online, print, web etc.

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Clarification Board Ask a Question

  • Eight Veer Ltd

    Hey Lydia, could you confirm whether the stated budget is for a focused first-stage brand pack covering the core identity, lockups, colour/type direction and starter exports, or whether the full merch, website, social and print asset suite is expected within this stage?

  • Gabriel A.

    Hi Lydia,

    A couple of quick questions before moving forward:

    Do you already have any existing visual direction in mind for “The Notth Club” (examples of brands, logos, interiors, or styles you like), or would you like me to develop the full creative direction from scratch based on the upscale atmosphere you described?

    Also, for the final brand pack, do you want the deliverables to include only the core identity assets, or would you also like branded mockups/templates for things like:
    • gym merchandise
    • social media posts/stories
    • signage/neon applications
    • membership cards
    • website hero/header concepts
    • and in-gym wall graphics?

    That will help me scope the brand system properly from the start.