Brand development
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Noida
44132485525651743131717214261051463048177053919249212212220
Description
Experience Level: Expert
Estimated project duration: 1 - 6 months
Design creation for a newly formed London based independent mediator/arbitrator/disputes consultant, who is established in the City and is now working independently.
Design Deliverables
1. Initial territories – please can you show 3 ‘visual worlds’ for the new brand, flexing the degree to which we are pushing the innovative/ contemporary vs professional and established. We will then give you feedback in the territory that feels most appropraite.
2. Design concepts – please develop the visual assets and key applications for the chosen territory. We suggest:
a. Logo (word mark and symbol?)
b. Colour palette
c. Typeface defined
d. Image style
e. Graphic style
f. Applied on a business card, legal document cover and website home page
Followed by a review meeting.
Full colour and mono vector versions of potentially small, medium and large types of logo.
File formats:
CMYK version – Print
RGB version – Digital
PMS version – Specialist print
PNG (Similar to JPEG) – quick use version for digital
3. Design development– further development of the visual assets above and the following key applications.
a. business card
b. legal document cover
c. website home page and content page – we assume so a web designer can then create website
d. powerpoint sample slides
e. sales flyer in Word
f. letter template in Word
g. email signature / footer with links to social media
h. invoice style for use in Xero software
i. legal document style x 3 [very simple and based on what we provide]
j. brochure cover and inside spread [tbc]
Followed by a review meeting.
4. Design finalisation and style guide – finalisation of all visual assets and applications – consider if screen and print testing too, and when these are signed off the design and production of the style guide.
Final Deliverables: At the end of the project we would like to have a short style-guide showing how the visual identity assets and how they work and a CD library of the with all of the elements in multiple reproducible formats.
Design qualitites
It is important that the visual identity relects the following:
• Professional, B2B not B2C
• Simple, effective not complex
• Confident, needs feel robust with gravitas
• Contempory, not old fashioned or stuffy
• Human, more empathetic than traditional ‘City’ brands
• Innovative, setting the tone of this ‘new generation’.
• Energy and dynamic, you may want to start we thinking about how the VI works digitally and then come back to how it looks and feels when static.
Full design brief has been put together and can be shared. Would like to see examples of relevant work, references. NDA to be signed. Timing ideally 4-8 weeks for project to be completed.
Design Deliverables
1. Initial territories – please can you show 3 ‘visual worlds’ for the new brand, flexing the degree to which we are pushing the innovative/ contemporary vs professional and established. We will then give you feedback in the territory that feels most appropraite.
2. Design concepts – please develop the visual assets and key applications for the chosen territory. We suggest:
a. Logo (word mark and symbol?)
b. Colour palette
c. Typeface defined
d. Image style
e. Graphic style
f. Applied on a business card, legal document cover and website home page
Followed by a review meeting.
Full colour and mono vector versions of potentially small, medium and large types of logo.
File formats:
CMYK version – Print
RGB version – Digital
PMS version – Specialist print
PNG (Similar to JPEG) – quick use version for digital
3. Design development– further development of the visual assets above and the following key applications.
a. business card
b. legal document cover
c. website home page and content page – we assume so a web designer can then create website
d. powerpoint sample slides
e. sales flyer in Word
f. letter template in Word
g. email signature / footer with links to social media
h. invoice style for use in Xero software
i. legal document style x 3 [very simple and based on what we provide]
j. brochure cover and inside spread [tbc]
Followed by a review meeting.
4. Design finalisation and style guide – finalisation of all visual assets and applications – consider if screen and print testing too, and when these are signed off the design and production of the style guide.
Final Deliverables: At the end of the project we would like to have a short style-guide showing how the visual identity assets and how they work and a CD library of the with all of the elements in multiple reproducible formats.
Design qualitites
It is important that the visual identity relects the following:
• Professional, B2B not B2C
• Simple, effective not complex
• Confident, needs feel robust with gravitas
• Contempory, not old fashioned or stuffy
• Human, more empathetic than traditional ‘City’ brands
• Innovative, setting the tone of this ‘new generation’.
• Energy and dynamic, you may want to start we thinking about how the VI works digitally and then come back to how it looks and feels when static.
Full design brief has been put together and can be shared. Would like to see examples of relevant work, references. NDA to be signed. Timing ideally 4-8 weeks for project to be completed.
Frances K.
100% (6)Projects Completed
7
Freelancers worked with
7
Projects awarded
42%
Last project
22 Aug 2023
United Kingdom
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Hi Frances, will you be able to share the full design brief mentioned in your brief above? (It will greatly help in preparing an accurate quote) Kind regards, Downright Creative
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