New drink brand amends to packaging
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- Proposals: 11
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Brand Identity expert (logo, business card, style guide, envelope, letterhead,etc)
Macvanska Mitrovica
34591520592481292645147735257980169423671193924120945912120571462845
Description
Experience Level: Intermediate
Information for the business: We sell better-for-you cordials
Industry: Food and Beverage
Target audience: 25 - 35 year old ABC1 women
Messages to communicate through the design: Hi,
I'm the co-founder of Elderbrook Drinks (elderbrookdrinks.co.uk). We sell a range of premium cordials online but are now moving to start selling through retail. We need help to update some of our existing packaging and some new, to help us sell to supermarkets.
Details about the product: A range of cordials
Ideas for the visual style: Please see details in the extra notes.
Extra notes: We've been busy working on some new ideas at Elderbrook to support our march into retail.
Here's a summary of what we're doing and your help if available.
1. 50ml with a retail ready label.
Our 50ml bottle label doesn't have the stuff on it for retail, no barcode, ingredients etc. We send our exising direct to consumers in our subscription box and all this sort of stuff is on a separate product card that goes in the box. We'd like to adapt the current label to support a retail listing. We need your help to redesign the 50ml bottle label. On the attached '50ml retail bottle' below, I have put together some rough thoughts on what we'd like. The big challenge is fitting a barcode plus the obligatory information onto the back of the label. I've included the copy we'd like on the back too. Please note we need only the 3 SKUs amended on the '50ml retail bottle' , and not all 9 that we have on our website that we sell direct to consumers.
Other supporting files in the attached.
50ml retail bottle
All the caps colours and designs
All the bottle labels
Logos (white) (you'll just need Elderbrook_White for the logo on the bottle label)
Logos (black) (you'll just need EB_Black for the logo on top of cap label)
Fonts
2. SRP design
We have had an Shelf Ready Packaging (SRP) box that needs the outside of it to be designed. The SRP comes in two pieces, the main section that we'd like your help with (see 'SRP ideas.ppt' on the attached) and a cardboard insert that goes inside the box to hold the bottles in place (check out the photos in the ppt). To rip off the perforated tear away section of the SRP the top of the box must first be opened the insert removed, the top closed again and then it's easy to tear off the perforated section. The insert can simply be thrown away. If the insert is not removed, it's really hard to open the perforated section so we think we should include instructions in both copy and simple diagrams on the top of the lid. I've included a rough sketch of what I think works on page 3 off the ppt, and also added some photos in of the box on page 4. We'd like you to do the design work including illustrations.
Other supporting files on the attached.
SRP ideas
SRP spec
3. Larger bottle design
We are launching into a larger 200ml bottlel, opposed to the 50ml bottle we already have. Again, I've attached a ppt, 200ml ideas v1.1 below that includes the details. Essentially, it's the same as the first project 50ml with a retail ready label, but with a bigger bottle and some extra copy on the back (so same SKUs, fonts etc). I have the bottle if you'd like to me to send to you?
Other supporting files
200ml ideas v1.1
(Please see font, labels design etc from the first project)
We are trying to get all this done to then produce mock ups for a trade show on the 15th Jan. To get the mock ups done we need to have artwork by the end of Wednesday 4th Jan.
Next steps:
1. Can you let me know if you're available and could squeeze things in for the deadline of end of day 4th Jan?
2. Any questions, let's have a chat tomorrow.
3. And a fee?
ATTACHMENT:
I've just seen I can only upload 5MB, so here's a dropbox link to all the files.
https://www.dropbox.com/sh/e76ao9gdo6jtog7/AABcItJNqfax8x1Dkt2F-KMJa?dl=0
Industry: Food and Beverage
Target audience: 25 - 35 year old ABC1 women
Messages to communicate through the design: Hi,
I'm the co-founder of Elderbrook Drinks (elderbrookdrinks.co.uk). We sell a range of premium cordials online but are now moving to start selling through retail. We need help to update some of our existing packaging and some new, to help us sell to supermarkets.
Details about the product: A range of cordials
Ideas for the visual style: Please see details in the extra notes.
Extra notes: We've been busy working on some new ideas at Elderbrook to support our march into retail.
Here's a summary of what we're doing and your help if available.
1. 50ml with a retail ready label.
Our 50ml bottle label doesn't have the stuff on it for retail, no barcode, ingredients etc. We send our exising direct to consumers in our subscription box and all this sort of stuff is on a separate product card that goes in the box. We'd like to adapt the current label to support a retail listing. We need your help to redesign the 50ml bottle label. On the attached '50ml retail bottle' below, I have put together some rough thoughts on what we'd like. The big challenge is fitting a barcode plus the obligatory information onto the back of the label. I've included the copy we'd like on the back too. Please note we need only the 3 SKUs amended on the '50ml retail bottle' , and not all 9 that we have on our website that we sell direct to consumers.
Other supporting files in the attached.
50ml retail bottle
All the caps colours and designs
All the bottle labels
Logos (white) (you'll just need Elderbrook_White for the logo on the bottle label)
Logos (black) (you'll just need EB_Black for the logo on top of cap label)
Fonts
2. SRP design
We have had an Shelf Ready Packaging (SRP) box that needs the outside of it to be designed. The SRP comes in two pieces, the main section that we'd like your help with (see 'SRP ideas.ppt' on the attached) and a cardboard insert that goes inside the box to hold the bottles in place (check out the photos in the ppt). To rip off the perforated tear away section of the SRP the top of the box must first be opened the insert removed, the top closed again and then it's easy to tear off the perforated section. The insert can simply be thrown away. If the insert is not removed, it's really hard to open the perforated section so we think we should include instructions in both copy and simple diagrams on the top of the lid. I've included a rough sketch of what I think works on page 3 off the ppt, and also added some photos in of the box on page 4. We'd like you to do the design work including illustrations.
Other supporting files on the attached.
SRP ideas
SRP spec
3. Larger bottle design
We are launching into a larger 200ml bottlel, opposed to the 50ml bottle we already have. Again, I've attached a ppt, 200ml ideas v1.1 below that includes the details. Essentially, it's the same as the first project 50ml with a retail ready label, but with a bigger bottle and some extra copy on the back (so same SKUs, fonts etc). I have the bottle if you'd like to me to send to you?
Other supporting files
200ml ideas v1.1
(Please see font, labels design etc from the first project)
We are trying to get all this done to then produce mock ups for a trade show on the 15th Jan. To get the mock ups done we need to have artwork by the end of Wednesday 4th Jan.
Next steps:
1. Can you let me know if you're available and could squeeze things in for the deadline of end of day 4th Jan?
2. Any questions, let's have a chat tomorrow.
3. And a fee?
ATTACHMENT:
I've just seen I can only upload 5MB, so here's a dropbox link to all the files.
https://www.dropbox.com/sh/e76ao9gdo6jtog7/AABcItJNqfax8x1Dkt2F-KMJa?dl=0
David F.
100% (15)Projects Completed
15
Freelancers worked with
11
Projects awarded
65%
Last project
11 Nov 2020
United Kingdom
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can you propose budget ? when you want complete ?
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Hello David,
The Primana font appears to be missing from the download. Thank you! -
Briefing is too long!!
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