Olive Oil Label for "The Devil's Village"

Brand/Company Name: The Devil’s Village

Background:

Devil’s Village is a family-owned business, deeply rooted in our olive oil grove located in Diavolitsi, a village whose name translates to "devilish" in English. We specialise in producing high-quality, extra virgin olive oil sourced from the renowned Kalamata region in Greece. Our brand reflects our family heritage and our dedication to tradition, but with a contemporary twist.

We want the label to embody not only the premium quality of our olive oil but also the broader vision of our business. Beyond olive oil, we aim to expand into other local produce offerings, such as honey, herbs, and gourmet products from our region. Additionally, our business plans to grow into a lifestyle brand, offering travel information, accommodation recommendations, local restaurant guides, and olive oil tours in the Kalamata region.

Color Scheme:
Light Blue and Cream/White: The colors should reflect the shades of the Greek flag, symbolising our rich Greek heritage, local roots, and connection to the Mediterranean landscape.

Design Elements:
- Eve Depiction: Eve should be depicted in abstract line art form with subtle horns, symbolizing the theme of temptation. This imagery ties into the story of Eve and the forbidden fruit, with our olive oil representing the temptation of something pure, natural, and irresistible.
- Style: Eve should be feminine and elegant, aligning with our identity as a woman-owned business. The abstract design should be simple, modern, and easily recognizable, ensuring that it translates well across all branding materials.

- Brand Theme: The overall design should reflect the "Devil’s Village" theme. Eve will serve as the central figure representing the allure and temptation associated with our olive oil. We want this label to stand out while also connecting back to our heritage and values of quality and authenticity.

- Product Name: The label should prominently display "Diavolitsi Extra Virgin Olive Oil" to ensure clarity and focus on the product.

- Greek Spelling: Incorporate the Greek spelling of our product as ΔΙΑΒΟΛIΤΣΙ Extra Virgin Olive Oil on the label to enhance authenticity and further emphasize our roots in the Kalamata region.

Future Vision for the Brand:
While the initial label design is for our extra virgin olive oil, the designer should consider how the brand identity might expand into additional products and experiences. The brand needs to be adaptable to:
- Other Local Produce: Such as honey, herbs, and gourmet products from our region.
- Tourism and Experience Services: This includes travel information, accommodation recommendations, local restaurant guides, and guided olive oil tours.

The label should represent not only the olive oil but a broader story of Greek hospitality, tradition, and the modern experiences we aim to offer.

Label Dimensions:
The design should fit standard olive oil bottle label dimensions (to be confirmed). Ensure the design accommodates different bottle shapes and sizes, as we may expand the product line with various packaging formats.

Key Information:
- The label should clearly communicate that the product is sourced from the Kalamata region of Greece.
- Emphasize that the olive oil is of ‘premium quality’, ‘extra virgin’, and ‘cold-pressed’, showcasing the care and quality behind the production process.

Additional Requirements:
- The design must be elegant and eye-catching, making the product stand out on shelves and appealing to both local customers and international markets.
- Ensure the label complies with regulatory labeling standards for olive oil (e.g., nutritional information, country of origin, and batch details) information TBC at a later stage.
- Deliverables: Provide high-resolution files in all necessary formats (AI, PDF, PNG, etc.) for print and digital use.

Inspirational Themes:
- Greek heritage and mythology: Incorporate subtle elements that reflect Greece’s rich cultural history and natural beauty.
- The story of Eve and the theme of temptation: Reinforce the notion of temptation in a refined and artistic way.
- Feminine strength and elegance: Since this is a woman-owned business, the design should reflect empowerment and elegance without overpowering the product’s story.

Additional Guidance:
We look forward to seeing your creative interpretation of our brand and product. We would also appreciate your guidance on how our brand’s visual identity can evolve beyond this product. We want the design to grow with us as we expand into new product lines and offer experiences like olive oil tours, travel information, and curated recommendations for accommodations and local restaurants.

This extended brief should guide the designer in creating a flexible, meaningful design that encompasses not only your current product but also your future business expansion into local experiences and produce.