The brand ethos focuses on sustainable fashion, creating heirloom activewear pieces that not only work on the mountain but in the city. The company also plans to organise adventure holidays and hire the equipment to do it such as bell tents etc and organise events around the Mountain Sports industry.
Focus sports are Mountain biking with particular ref to downhill and enduro, Ski/ snowboarding, Dance & Adventure Camping.
The owners came up with their brand name from their love of castles and history and the symbolic meaning of the number 42. "angel number 42 urges you to pursue your dream career and grow as a person. There will always be obstacles and challenges at the beginning of something big. Remember that great people all went through difficulties before they achieved their level of success. If you keep seeing 42, the universe is reminding you to never give up on your dreams. It’s never too late to work on your dreams, but the sooner that you start on them, the sooner you will have a happy and fulfilled life."
Two logos are required;
The first logo should be mainly text-based.... and will be used on all products to clearly brand the garments. The client likes bold clean lines, particular font inspiration comes from the original star wars font. they have been playing with and trying to figure out how the text could represent the shape of a castle?
The second to be an illustration that can be used on t-shirts and staff uniforms, POS etc... think castles, adventure camping, bikes, skiing, mountains, dance, folklore, fairytales, luxury, history. But let your imagination run wild. This image should be able to be viewed from phone thumbnail up to large window display backdrop size.
We look forward to hearing from you with your ideas pitch.
Helen G.100% (7)
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Clarification Board Ask a Question
Hello, I have been putting together a few options that can lead to further discussions. Is this project still open?
Helen, is this still vacant?
What is the best way to discuss further?
Do you have any design sample?