SEO for Homepage

Hello!

I have homepage and design is as I like. I am selling my product - lumpwood charcoal, but not so much for online, more for retailers, wholesalers, but I need that my page is visible on google search, so when people write charcoal, lumpwood charcoal it appears on first pages on google, and is easy to find.
My homepage - www.alderline.eu

Please send me your proposals with approx pricing!