Infographic

Information for the business: We sell business software
Industry: Technology
Design details: Strategy >>>
The infographic is to support the promotion of a larger piece of eBook downloadable collateral on the introduction of the Insurance Act 2015 in August. It will be used across social media channels to drive website traffic to a designated landing page.

Target Audience>>>
The infographic is targeted at risk managers that:
- Do not understand the impact of the Insurance Act 2015 when it comes into force in August.
- Understand the impact, but are unsure how to prepare
- Want to know which technology solutions are available to help them prepare for the Insurance Act 2015 coming into force

They need to clearly read and understand top-level takeaways that will resonate with their current business challenges. The infographic should grab their attention and interest enough for them to click-through to a targeted landing page where the eBook is hosted.

Style Guidelines>>>
Width - 600-900 pixels and no more than 1000 pixels to make sure it fit laptops and tablets.
Length - Can be up to 5000 pixels but best practice advises it’s better to keep it to 2000-2200 pixels
Orientation – Vertical

Style>>>
Similar to RiskConsole Express Infographic: http://ventiv.uberflip.com/i/633702-riskconsole-express
Should be in keeping with Insurance Act guide: http://ventiv.uberflip.com/i/674809-preparing-for-the-insurance-act-2015
Ideas for the visual style: In design details
Urls to draw inspiration from: In design details
Where the design will be used: Web
Extra notes: Highlights which need to be illustrated within the infographic are attached.