Phoenix - Your AI AssistantSurgeX Instagram Brand System
- Posted:
- Proposals: 15
- Remote
- #4480061
- OPPORTUNITY
- Open for Proposals
Zuru 
Description
Experience Level: Expert
I am building a performance training brand called SurgeX.
SurgeX focuses on a training philosophy called:
Strength + Flow -
• Kettlebell strength training
• Mobility and movement systems
• Endurance performance (running, swimming, cycling)
• Breathwork and nervous system regulation
The goal is to create a clean, premium Instagram visual system that positions SurgeX as a modern performance training method, not just a personal trainer page.
The visual style should feel similar to:
• endurance performance brands
• running magazines
• minimalist editorial fitness design
-
• The Purpose Company
• endurance / running brands
• modern performance brands
The overall aesthetic should feel:
• Premium
• Athletic
• Minimal
• Intelligent
• Performance focused
Brand Philosophy
SurgeX is built around the concept:
Strength + Flow
Meaning:
Strength training + mobility integration = real performance.
The method focuses on:
• kettlebell strength
• mobility and movement quality
• endurance training
• breathwork and recovery
The goal is to build a recognizable visual identity for the SurgeX method.
⸻
Visual Identity
Colour Palette
The colour system should feel premium and minimal.
Primary colours:
• Deep Forest Green (primary background colour)
• Soft Grey
• White
Accent colour:
• Muted Gold
The palette should feel:
• calm
• athletic
• minimal
• premium
Avoid bright or typical fitness colours.
⸻
Typography
Use two font styles.
Headline Font
Elegant editorial serif font.
Used for:
• headlines
• statements
• philosophy posts
Examples of headline text:
STRENGTH + FLOW
RUN + BUILD STRENGTH
MOBILITY IS PERFORMANCE
⸻
Body Font
Clean sans-serif font.
Used for:
• explanations
• bullet points
• educational slides
⸻
Deliverables
I need a reusable Instagram content system.
This should include:
1. Hero Post Template
This will be the center pinned post on Instagram.
Example layout:
SURGEX
Strength + Flow
Kettlebell Led
Mobility Integrated
Built for Real Performance
Design notes:
• deep green background
• minimal layout
• gold accents
• premium look
This post should feel like a brand statement.
⸻
2. Educational Carousel Templates
Create Instagram carousel templates for educational content.
Example topic:
Post Example 1
Slide 1
How Kettlebells Make You Run Faster
Slide 2
Posterior chain strength
Slide 3
Glutes and hip drive
Slide 4
Power transfer to running stride
Slide 5
Strength + Flow
⸻
Post Example 2
Slide 1
Why Mobility Improves Endurance
Slide 2
Joint range of motion
Slide 3
Movement efficiency
Slide 4
Reduced injury risk
Slide 5
Strength + Flow
⸻
3. Training Philosophy Carousel
Example structure:
Slide 1
Most People Train Muscles
Slide 2
We Train Movement Systems
Slide 3
Hips
Spine
Shoulders
Slide 4
Working Together Under Load
Slide 5
SurgeX Method
⸻
Content Categories
Templates should work for these recurring content types:
1️⃣ Strength (kettlebells)
2️⃣ Mobility / flow
3️⃣ Endurance performance
4️⃣ Breathwork / recovery
5️⃣ Training philosophy
⸻
Design Style Guidelines
Design should follow these principles:
• Minimal text
• Strong headlines
• Clean layouts
• Large typography
• Good spacing
• Editorial / premium feel
The Instagram page should look like a performance journal, not random fitness posts.
⸻
Layout Style
Carousel slides should include:
• large headline
• minimal supporting text
• simple icons or diagrams (optional)
• balanced spacing
Design must be optimized for Instagram carousel posts.
⸻
Final Deliverables
Designer should provide:
• 6–8 Instagram carousel templates
• 1 hero template
• Canva or Figma editable files
• exported PNG example posts
These templates should allow me to easily reuse the system for future content.
⸻
Instagram Grid Strategy
The top pinned posts on the Instagram page will be:
1️⃣ Hero Video
SurgeX Strength + Flow
2️⃣ Educational Post
How Kettlebells Make You Run Faster
3️⃣ Educational Post
Why Mobility Improves Endurance
When someone lands on the page they should immediately understand that:
SurgeX is a structured performance training system.
⸻
Hero Video Concept
The hero video will introduce the SurgeX philosophy.
Suggested video structure:
Scene 1
Empty gym or calm training environment
Scene 2
Slow kettlebell swing
Scene 3
Mobility flow movement
Scene 4
Running outdoors
Scene 5
Breathing and stillness
Final screen text:
Strength + Flow
Built for Real Performance
SurgeX
⸻
Project Goal
The goal of this project is to create a recognizable visual system so every post feels like part of the SurgeX brand.
This will position SurgeX as:
A modern performance training method.
SurgeX focuses on a training philosophy called:
Strength + Flow -
• Kettlebell strength training
• Mobility and movement systems
• Endurance performance (running, swimming, cycling)
• Breathwork and nervous system regulation
The goal is to create a clean, premium Instagram visual system that positions SurgeX as a modern performance training method, not just a personal trainer page.
The visual style should feel similar to:
• endurance performance brands
• running magazines
• minimalist editorial fitness design
-
• The Purpose Company
• endurance / running brands
• modern performance brands
The overall aesthetic should feel:
• Premium
• Athletic
• Minimal
• Intelligent
• Performance focused
Brand Philosophy
SurgeX is built around the concept:
Strength + Flow
Meaning:
Strength training + mobility integration = real performance.
The method focuses on:
• kettlebell strength
• mobility and movement quality
• endurance training
• breathwork and recovery
The goal is to build a recognizable visual identity for the SurgeX method.
⸻
Visual Identity
Colour Palette
The colour system should feel premium and minimal.
Primary colours:
• Deep Forest Green (primary background colour)
• Soft Grey
• White
Accent colour:
• Muted Gold
The palette should feel:
• calm
• athletic
• minimal
• premium
Avoid bright or typical fitness colours.
⸻
Typography
Use two font styles.
Headline Font
Elegant editorial serif font.
Used for:
• headlines
• statements
• philosophy posts
Examples of headline text:
STRENGTH + FLOW
RUN + BUILD STRENGTH
MOBILITY IS PERFORMANCE
⸻
Body Font
Clean sans-serif font.
Used for:
• explanations
• bullet points
• educational slides
⸻
Deliverables
I need a reusable Instagram content system.
This should include:
1. Hero Post Template
This will be the center pinned post on Instagram.
Example layout:
SURGEX
Strength + Flow
Kettlebell Led
Mobility Integrated
Built for Real Performance
Design notes:
• deep green background
• minimal layout
• gold accents
• premium look
This post should feel like a brand statement.
⸻
2. Educational Carousel Templates
Create Instagram carousel templates for educational content.
Example topic:
Post Example 1
Slide 1
How Kettlebells Make You Run Faster
Slide 2
Posterior chain strength
Slide 3
Glutes and hip drive
Slide 4
Power transfer to running stride
Slide 5
Strength + Flow
⸻
Post Example 2
Slide 1
Why Mobility Improves Endurance
Slide 2
Joint range of motion
Slide 3
Movement efficiency
Slide 4
Reduced injury risk
Slide 5
Strength + Flow
⸻
3. Training Philosophy Carousel
Example structure:
Slide 1
Most People Train Muscles
Slide 2
We Train Movement Systems
Slide 3
Hips
Spine
Shoulders
Slide 4
Working Together Under Load
Slide 5
SurgeX Method
⸻
Content Categories
Templates should work for these recurring content types:
1️⃣ Strength (kettlebells)
2️⃣ Mobility / flow
3️⃣ Endurance performance
4️⃣ Breathwork / recovery
5️⃣ Training philosophy
⸻
Design Style Guidelines
Design should follow these principles:
• Minimal text
• Strong headlines
• Clean layouts
• Large typography
• Good spacing
• Editorial / premium feel
The Instagram page should look like a performance journal, not random fitness posts.
⸻
Layout Style
Carousel slides should include:
• large headline
• minimal supporting text
• simple icons or diagrams (optional)
• balanced spacing
Design must be optimized for Instagram carousel posts.
⸻
Final Deliverables
Designer should provide:
• 6–8 Instagram carousel templates
• 1 hero template
• Canva or Figma editable files
• exported PNG example posts
These templates should allow me to easily reuse the system for future content.
⸻
Instagram Grid Strategy
The top pinned posts on the Instagram page will be:
1️⃣ Hero Video
SurgeX Strength + Flow
2️⃣ Educational Post
How Kettlebells Make You Run Faster
3️⃣ Educational Post
Why Mobility Improves Endurance
When someone lands on the page they should immediately understand that:
SurgeX is a structured performance training system.
⸻
Hero Video Concept
The hero video will introduce the SurgeX philosophy.
Suggested video structure:
Scene 1
Empty gym or calm training environment
Scene 2
Slow kettlebell swing
Scene 3
Mobility flow movement
Scene 4
Running outdoors
Scene 5
Breathing and stillness
Final screen text:
Strength + Flow
Built for Real Performance
SurgeX
⸻
Project Goal
The goal of this project is to create a recognizable visual system so every post feels like part of the SurgeX brand.
This will position SurgeX as:
A modern performance training method.
New Proposal
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Log inClarification Board Ask a Question
-
Hey Michael, do you want the hero video produced as part of this project, or is the brief for the visual system/templates only? And for handover, would you like the editable source files in Figma or Canva?