Static Clings: Freelance Graphic Design Project

Overview
- Objective: Create a cohesive design system to highlight specific packages and their sale promotions, printed on 5x7 static cling material for cold vault door displays.
- Consistency: All designs must follow a unified theme unless otherwise specified, maintaining a cohesive look across executions.
- Effects: Any assets without water drop and/or condensation effects will need a convincing and high quality effect added to make the beverage appear cold and refreshing.
- Reference: Attached example from last year’s campaign for inspiration, aiming to elevate the design and expand across all doors.
Deliverables
- Designs created in Photoshop, CMYK, with PSD files delivered.
- Include all fonts used in the designs.
- Provide any additional images not supplied.
Project Details
Sparkling Soft Drinks - Coca-Cola Core 20oz
- Color Identity: Red
- Assets: Coke, Sprite, Coke Zero, Diet Coke, Cherry Coke, Sprite Zero (at least two)
- Copy:
- - Single Price: $2.79
- - Promo Price: 2/$4.50
- - Tagline: 'Save When You Buy Two'
Sparkling Soft Drinks - Coca-Cola Flavors 20oz
- Color Identity: Red
- Assets: Fanta (Orange, Pineapple, Strawberry, Berry), Mello Yello, Barq's Root Beer (at least two)
- Copy:
- - Single Price: $2.49
- - Promo Price: 2/$3
- - Tagline: 'Save When You Buy Two'
Sparkling Soft Drinks - Coca-Cola Flavor Glass Imports 12oz / 16.9oz
- Color Identity: Red
- Assets:
- - 12oz: Coke, Sprite, Fanta Orange, Fanta Pineapple
- - 16.9oz: Coke, Sprite, Fanta Orange (at least one from each group)
- Copy:
- - Tagline: 'Two Sizes, Same Great Taste – What’s Your Choice?'
- - Single Prices: 12oz - $2.79, 16.9oz - $3.29
- - Promo Prices: 12oz - 2/$5, 16.9oz - 2/$5.50
Energy Drinks - Monster Energy 16oz
- Color Identity: Green
- Assets: Monster Green, Zero Ultra, Lo Carb, Zero Sugar, Ultra Sunrise, Mango Loco (at least two)
- Copy:
- - Single Price: $3.49
- - Promo Price: 2/$5.50
- - Tagline: 'Save When You Buy Two'
Energy Drinks - Monster Energy 16oz (Alternate)
- Color Identity: Green
- Assets: Monster Green, Zero Ultra, Lo Carb, Zero Sugar, Ultra Sunrise, Mango Loco (at least three)
- Copy:
- - Single Price: $3.59
- - Promo Prices: 2/$5 & 3/$7
- - Tagline: 'Save When You Buy Two'
Sports Drinks - Bodyarmor 28oz / Flash IV 20oz
- Color Identity: Light Blue
- Assets:
- - 28oz: Strawberry Banana, Orange Mango, Fruit Punch
- - 20oz Flash IV: Strawberry Kiwi, Tropical Punch, Orange (at least one from each group)
- Copy:
- - Single Price: $3.29
- - Promo Price: 2/$5
- - Tagline: 'Save When You Buy Two'
Sports Drinks - Powerade 28oz
- Color Identity: Light Blue
- Assets: Mountain Berry Blast, Zero Mixed Berry, Fruit Punch, Grape (at least two)
- Copy:
- - Single Price: $2.59
- - Promo Price: 2/$3.50
- - Tagline: 'Save When You Buy Two'
Water - Dasani 20oz
- Color Identity: Blue
- Assets: Dasani
- Copy:
- - Single Price: $1.99
- - Promo Price: 2/$3
- - Tagline: 'Save When You Buy Two'
Water - Smartwater 1L
- Color Identity: Blue
- Assets: Smartwater, Smartwater Alkaline (at least two)
- Copy:
- - Single Price: $3.19
- - Promo Price: 2/$5
- - Tagline: 'Save When You Buy Two'
Enhanced Water - Vitaminwater 20oz
- Color Identity: Pink
- Assets: XXX, Power-C, Energy, Focus, Zero Squeezed, Refresh (at least two)
- Copy:
- - Single Price: $2.69
- - Promo Price: 2/$4
- - Tagline: 'Save When You Buy Two'
Fruit Drinks - Minute Maid 20oz
- Color Identity: Light Green
- Assets: Lemonade, Pink Lemonade, Blue Raspberry, Fruit Punch, Watermelon, Peach, Tropical Punch (at least two)
- Copy:
- - Single Price: $2.49
- - Promo Price: 2/$3
- - Tagline: 'Save When You Buy Two'
Fruit Drinks - Minute Maid Juice To Go 12oz
- Color Identity: Light Green
- Assets: Orange, Apple, Cranberry Grape, Cranberry Apple Raspberry (at least two)
- Copy:
- - Single Price: $2.89
- - Promo Price: 2/$5
- - Tagline: 'Save When You Buy Two'
Tea - Gold Peak 18.5oz
- Color Identity: Yellow
- Assets: Sweet Black, Green Tea (at least two)
- Copy:
- - Single Price: $2.79
- - Promo Price: 2/$4.50
- - Tagline: 'Save When You Buy Two'
Dairy - Core Power 26g / 42g
- Color Identity: Purple
- Assets: Chocolate, Strawberry Banana, Vanilla (at least one from each group)
- Copy:
- - Single Prices: 26g - $4.69, 42g - $5.69
- - Tagline: 'Save When You Buy Two'
Dairy - Core Power 26g / 42g (Alternate)
- Copy:
- - Tagline: '26g or 42g – Choose Your Strength.'
- - Promo Prices: 26g - 2/$8, 42g - Save $2 When You Buy 2
Dairy - Fairlife
- Color Identity: Purple
- Assets: Chocolate, Strawberry (at least one)
- Copy:
- - Single Price: $2.89
- - Promo Price: 2/$5
- - Tagline: 'Save When You Buy Two'