Social Media & Banner Assets Required

‘RunThrough Trails’ is a running events business that specialises in organising and delivering off road, long distance running events held in beautiful scenic locations across the UK that predominantly cater for experienced amateur runners up to near elite runners who compete internationally. We require a basic package of templated brand assets to be created (excluding logo which already exists) to be implemented across a number of channels and those templates to then be worked with internally for different social media media executions etc.

The content that these templates and brand guidelines that these will be applied to will range from social posts highlighting ‘marketing milestones’ e.g. event registration opening to YouTube thumbnails as well as email marketing assets and website assets.

Useful Assets
-Logos already in existence linked https://drive.google.com/file/d/1VPj98_b5sTiuHGap5qLX1__P7ikhE-Wy/view?usp=drive_link & https://drive.google.com/file/d/1FTkvxZsutdfQVGs0BZfQvE14JihcdHSt/view?usp=sharing
-Photography selects https://drive.google.com/drive/folders/1lRMe6tcnvPKGejY7M8PPo7GJ_JSUtPId
-Website here for reference https://www.runthroughtrails.com/

Creative Vision: The current header image of the RunThrough Trails (https://www.runthroughtrails.com/) is the current best visual example that encompases what the brand should look and feel like. It should look serious, slick and simple while also encapsulating the cool culture that is embodied by trail running events and its community. The brand’s colours should use black, white and any deep earthy colours that are appropriate, do not clash and to not have too many different colours (the earthy colours to represent the deep connection with nature that trail running has) to cover the serious side of the as well as the strong, deep orange of the sunrise seen in the homepage image (https://www.runthroughtrails.com/) to portray the cool, less serious, fun side of the brand.

Outputs & Deliverables:
-Brand colours inc HEX codes and summary of how they should be applied
-Brand font
-Example exports applying brand font, colours and existing logo
-Working files for all template assets

Template Assets Required
-1x1
-->Two versions: one utilising logo, one not utilising logo
-4x5
-->Two versions: one utilising logo, one not utilising logo
-9x16 (consider IG story safe zones)
-->Two versions: one utilising logo, one not utilising logo
-16x9
-->Two versions: one utilising logo, one not utilising logo
-YouTube banner - 2560 x 1440 pixels
-FB Cover Image - 820 pixels wide by 312 pixels tall on desktop and 640 pixels wide by 360 pixels tall on mobile
-Race guide
This type of doc used to convey essential pre race information to participants, delivered as an A4 pdf with clickable links, images, text, maps etc to be added internally. https://www.runthrough.co.uk/wp-content/uploads/2023/09/event-guide-richmond-half-marathon-2023-14.pdf