Simple and Striking Display Banner Ad Creative Urgent Today
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Graphic Designer | Illustrator | Animator | Video Editor | Infographics |Brochures |Videos|Presentations|Data Visualization |e-Books designing
Rawalpindi
FASTEST TURN AROUND | LOGO | GRAPHIC DESIGN | CORPORATE IDENTITY | SIGNATURE LOGO | BUSINESS CARD
Chandigarh
Graphic Design || Print Design || Logo Design ||Brochure Design || Flyer/Leaflet/Poster/Postcard Design || Banner Design ||
Thakurgaon
286007205105520896591374758162956426120482227632803264018339628734098673412997
Description
Experience Level: Entry
Pricesearcher - Luxury Female Fashion Display Creative Brief
Date: 27th November 2019
Background
During Black Friday [29th & 30th November] we will be promoting luxury female footwear, accessories and clothing deals. We’ll be using Programmatic display to scale awareness of this campaign.
Deadlines
We require a same-day (27th November) turnaround including 2 placeholder feedback loops for any creative revisions or approval feedback from the ad exchanges. As well as exporting the assets.
What is the purpose of the work?
Drive clicks to Pricesearcher
Specifically for luxury female footwear, accessories and clothing deals
Who is the target audience?
The UK
Females
Mobile, Desktop and Tablet web browsers
Unlikely to have heard about Pricesearcher before
This will be interruptive to their daily web browser
Luxury purchases or individuals trading up
In-market or could be persuaded for Black Friday purchases
What is the main message(s)?
Sale up to 50% off on Luxury Women’s Fashion
Simple ad eaturing one product from the following luxury footwear, handbag and clothing depending on the ad size
Time-sensitive - 29th/30th Black Friday Weekend deals only
Click To See Exclusive Offers
Pricesearcher one search, all shops
Specifications
Display Skyscraper
Wide - 160x600
Standard - 120x600
Display MPUS
Standard - 300x250
Half-Page - 300x600
Display Leaderboard
Standard - 728x90
Super - 970x90
Mobile - 320x50
Display Billboard
970 x 250
Display Mobile Interstitial
320x480
Additional Display Guidance
File type: GIF, JPG, or HTML5
File Size Max: 50 KB
3 x Taboola thumbnails
1000px and a minimum length of 600px
<1mb
luxury 1) footwear, 2) handbag and 3) clothing
Creative Must-Haves
The display ads should:
Feature our logo on every frame if possible, and ensure it is legible at smaller sizes.
Our call to action should be “Shop Black Friday deals”
The ad background should be solid/block colour 0076FF
I want the text/imagery/cta to be in a high contrast tetradic colour scheme to visually standout
Call to action or the headline should be presented in an irregular shape to be visually distinctive
Simple Headline “Up 50% off Women’s Luxury Fashion”
CTA location TBA
With up to three product images depending on the ad format
Inspiration https://dribbble.com/herrstrom
Date: 27th November 2019
Background
During Black Friday [29th & 30th November] we will be promoting luxury female footwear, accessories and clothing deals. We’ll be using Programmatic display to scale awareness of this campaign.
Deadlines
We require a same-day (27th November) turnaround including 2 placeholder feedback loops for any creative revisions or approval feedback from the ad exchanges. As well as exporting the assets.
What is the purpose of the work?
Drive clicks to Pricesearcher
Specifically for luxury female footwear, accessories and clothing deals
Who is the target audience?
The UK
Females
Mobile, Desktop and Tablet web browsers
Unlikely to have heard about Pricesearcher before
This will be interruptive to their daily web browser
Luxury purchases or individuals trading up
In-market or could be persuaded for Black Friday purchases
What is the main message(s)?
Sale up to 50% off on Luxury Women’s Fashion
Simple ad eaturing one product from the following luxury footwear, handbag and clothing depending on the ad size
Time-sensitive - 29th/30th Black Friday Weekend deals only
Click To See Exclusive Offers
Pricesearcher one search, all shops
Specifications
Display Skyscraper
Wide - 160x600
Standard - 120x600
Display MPUS
Standard - 300x250
Half-Page - 300x600
Display Leaderboard
Standard - 728x90
Super - 970x90
Mobile - 320x50
Display Billboard
970 x 250
Display Mobile Interstitial
320x480
Additional Display Guidance
File type: GIF, JPG, or HTML5
File Size Max: 50 KB
3 x Taboola thumbnails
1000px and a minimum length of 600px
<1mb
luxury 1) footwear, 2) handbag and 3) clothing
Creative Must-Haves
The display ads should:
Feature our logo on every frame if possible, and ensure it is legible at smaller sizes.
Our call to action should be “Shop Black Friday deals”
The ad background should be solid/block colour 0076FF
I want the text/imagery/cta to be in a high contrast tetradic colour scheme to visually standout
Call to action or the headline should be presented in an irregular shape to be visually distinctive
Simple Headline “Up 50% off Women’s Luxury Fashion”
CTA location TBA
With up to three product images depending on the ad format
Inspiration https://dribbble.com/herrstrom
James V.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
25%
Last project
1 Dec 2019
United Kingdom
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