Ready design

Do you have existing brand guidelines (logo, colours, typography, tone) and a specific target audience defined, or should the visual direction be developed from scratch?

To ensure the final design fully aligns with your vision, I would like to clarify a few points before starting. Do you already have an established brand identity, such as colors, fonts, or guidelines, or should the visual direction be developed from scratch? Is there a specific audience segment you are most focused on appealing to, and are there emotions or values you want the design to emphasize? Are there any reference brands or styles you admire, or any design approaches you would like to avoid? Finally, what are the key deliverables and timeline expectations for this project?

Once these points are aligned, I can confidently move forward with a design approach that captures your brand’s essence and delivers a visually striking result.

I would be happy to share relevant examples of my work and discuss next steps. I look forward to the opportunity to collaborate on this project.

This sounds like an exciting project and I’d like to make sure I’m fully aligned before moving forward. Could you clarify what the final deliverable is expected to be for this role? For example, is this focused on a single design asset, a set of visuals, or a broader brand direction?
Also, do you already have any reference styles or competitors you admire, or is there creative freedom to propose a fresh direction?
Once I understand those details, I can tailor my approach and proposal more precisely.