Re-branding & Marketing Project

Industry: Lifestyle/Travel
Design details: Small World of Scotland produce figurines, resin/slate fridge magnets, metal magnets, keyrings, mugs, collector plates, resin snowglobes and ceramic tiles for retailers within the tourism and gift sector. Small Worlds customer base covers from Cornwall to the Highlands.

We are looking at a complete re brand and require the following:

• Revise black/gold “Small World” branding (open to other colour combinations/suggestions)
• Small World logo creation
• Revised product brochure
• Letterhead for proposals
• Small World presentation folders and an offer flyer template
• Stand for trade shows
• Business cards (Scotland/London address)
• Revised website design
• Standardise backing cards for product display
Target audience: Domestic & International Tourists
Messages to communicate through the design: Bespoke resign products (hand painted)
Ideas for the visual style: Open to ideas
Things to avoid: See competitor list below
Extra notes: Thistle Products www.cairnsmhor.com
Glen Appin www.glenappin.com
Eurostick www.eurostick.biz
Tradition www.traditionsouvenirs.com
Elgate www.elgate.co.uk
Sawley Fine Arts www.faithfullfriendscollectables.co.uk