Postal Bakery Brand Identity

We are looking for a talented designer to design the brand identity of our postal bakery business launching in 2022. We are a UK based business and will deliver postal boxes of homemade cookies and brownies nationwide. Our audience is predominately female aged between 16 - 34 who have a sweet tooth for deserts. We believe all our bakes are 'A delight in every bite.'

We are looking for the following to be designed as part our businesses brand identity:

- Primary and secondary logo and submark. Colour variations of our primary and secondary logo and submark, all designed in Adobe Illustrator. Logos/submark designed to be scalable.

- A colour palette, also include colours hexadecimal codes, RGB and CYMK numbers.

- Custom designed typeface with a light, regular and bold font, delivered in an .otf file.

- Style guide

- All work is to be delivered in both their original files and final file extensions via google drive e.g. primary logo delivered in both .ai file and .png file.

What we're looking for in a designer:
- You can operate Adobe programs with ease, these include Illustrator, After Effects, InDesign and Photoshop.
- You have the ability to design typefaces.
- Have experience designing logos and/or brand identity for food businesses (bonus if it was for a deserts/bakery based business).
- Have an eye for design and aesthetics
- Have a recent portfolio of work

Our budget is £100 (non-negotiable) and we hope to have this designed within 3-4 weeks. We would like this project to commence late October or early November and be done ideally before Christmas.