Perkstation - Design

PerkStation is a UK-based employee benefits and perks platform. We’ve recently created a new sales deck that clearly represents our desired brand direction, tone, and visual identity.
This sales deck should now act as the primary creative reference point for all future marketing assets. The goal of this project is to translate that look and feel into a small set of high-impact, reusable marketing designs.

2. Objectives
• Create consistent, on-brand marketing visuals aligned with the sales deck
• Improve brand recognition across digital and print channels
• Produce flexible designs that can be reused and adapted over time
• Support sales, lead generation, and brand awareness efforts
Success looks like:
• All assets clearly “feel” like PerkStation
• Designs are modern, clean, and benefit-led
• Visuals are adaptable for future campaigns
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3. Target Audience
Primary:
• HR leaders
• People / Culture / Rewards teams
• SMEs to mid-market businesses in the UK
Secondary:
• Founders and senior decision-makers
• Internal champions evaluating employee benefits platforms
Audience mindset:
• Time-poor
• Value-driven
• Looking for simple, engaging employee benefits solutions
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4. Brand & Creative Direction
Primary reference: The existing PerkStation sales deck (this should be reviewed before starting any design work).
High-level direction:
• Clean, modern, SaaS-led aesthetic
• Friendly and approachable, but professional
• Benefit-focused rather than feature-heavy
• Clear hierarchy and strong headlines
• Fun, Engaging and Charismatic
Tone:
• Positive
• Confident
• Straightforward
• Employee-first
• Fun
• Vibrant
Colours:
• Orange #F46C09
• Aubergine #6B5055
• Orange Light #FF8533
• Orange Dark # D45A00

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5. Deliverables
A. Social Media Header Images
Create a small set of branded header images that can be used across platforms.
Platforms (approx sizes):
• Instagram
• Twitter / X
• Facebook
Usage:
• Company profiles
• Campaign launches
• Brand refresh moments
Design notes:
• Should not be overly campaign-specific
• Space for optional headline or tagline
• Strong alignment with sales deck visuals (colour, typography, imagery)
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B. Leaflet Designs (x2)
Two leaflet designs that can be used digitally and in print.
Format:
• A4
Purpose:
• Sales leave-behind
• Event handouts
• Email attachments
Content focus (high level):
1. Overview leaflet – What PerkStation is, key benefits, who it’s for
2. Value-led leaflet – Why PerkStation vs alternatives / outcomes for employers & employees
Design notes:
• Modular layout
• Easy to update text later
• Clear CTA (e.g. “Book a demo”)
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C. Social Media Ads (x2–3 concepts)
Create a small set of paid social ad designs.
Platforms:
• Facebook , Instagram
Design notes:
• Strong headline-led creative
• Clear value proposition
• Minimal text, bold visuals
• Variations that can be easily adapted with new copy
Output:
• Static ad designs
• Editable source files
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6. Key Messages (Guidance)
• Simple employee perks, done well
• Real value for both employers and employees
• Easy to launch, easy to manage
• No Upfront Costs, No Monthly Fees.
• Designed for modern workplaces
(Exact copy can be refined later — focus here is on layout and visual system.)
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7. Technical & Delivery Requirements
• Editable source files (Figma / Adobe)
• Exported assets for web and print
• Clear naming and organisation of files
• Designs should be scalable for future use
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8. Timeline
• Initial concepts: [Insert date]
• Feedback & iteration: [Insert date]
• Final delivery: [Insert date]
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9. Approval
Final approval by:
• Co-Founders (Christopher Rowe, David Hart and Edward Grandy)