Direct mail piece design for luxury brand

Background information:


Essence was established at the beginning of the 21st century with the simple aim of providing an exceptional transport service to all of customers. They launched as a family business and remain a family business to this day. All their drivers are trusted friends and colleagues and their founder, Janio Bitencourt, still runs the company alongside members of his family. Their service is unique because they value a real human relationship with their customers. That is why their drivers are frequently asked to do more than simply drive: they can provide a concierge-style service and act as a trusted personal assistant. They often find themselves carrying out tasks from picking up deliveries and buying tickets to taking a cat to the vet. This is only possible because of the trust that exists between Essence and their clients.

Every day Essence delivers passengers from all walks of life safely to their destinations. This is the heart of what Essence provides, but it comes in a variety of different service options. They’ve built their business on solving their clients’ problems but above all they value a real human relationship with their clients. They provide transfers to and from all airports, cruise ports and stations, tours in London and the UK with the option of using blue-badge tour guides, transportation during incentive, business and leisure travel, transportation and logistic support for road shows and events, transportation for custom itineraries, charter services and wedding cars.


Objectives:

Essence specifically cater for the upscale Brazilian and South American market. For the past 10 years they have built a reputation as being the best at what they do in London. Essence is the only company based in London that provides licensed, trained and impeccably dressed Brazilian or Spanish-speaking chauffeurs for Brazilian or South American/Spaniards arriving in London.

Essence require a direct mail marketing piece. This piece should be in Brazilian Portuguese to be sent out to travel agents and travel operators based in Brazil. This piece should be attractive, captivating and above all convert prospects into customers. The bottom line is it should gain us new business.


Deliverables:

● Direct Mail Marketing Piece


Your pitch should be a single pdf. Include a good biography and examples of previous work. It is important to illustrate your approach for the project, that might be a moodboard, rough concepts, scamps etc. Include pricing and scheduling details.

If you have any question please contact us through PeoplePerHour.