Brand Identity

Industry: Healthcare
Design details: We are a small publishing company producing “The Daily Sparkle”; an emailed reminiscence newspaper for the general elderly and those with dementia.

We need a corporate identity updated. We have a lot of material that needs to brought under a consistent brand ID including; email signature, auto-responders emails, posted material, letterheads, monthly magazine, cd, website, app, downloads, envelopes, trustpilot, powerpoints etc


We are B2B; we sell to independent care home (60%) and corporate groups (40%). Our business model revolves around a 21 day free trial and follow up auto-responders and a phone call.

Plus, we have a new marketing division that operates exclusively for corporates clients.

We’d like an audit done of our materials and recommendations made.

The image we wish to project is upmarket and friendly - although we are a quirky company and don’t mind some of that showing.

Inspiration www.oomph-wellness.org

As a small company cost is a consideration

We have a logo we like and some ideas for a new strapline, but are willing to look at everything fresh.


This job involves more than just designing a logo as we'd like you to understand the messages behind our brand, our company ethos, our target market and design the overall look of our company based on this.

Tme scale. January 2016

Experience of the care industry would be an advantage. Track history is important

As part of your proposal please provide me with cost and examples of relevant work that you have done. We will then speak over Skype before a final decision is made. Thank you for your interest.
Target audience: care industry
Ideas for the visual style: upmarket, friendly
Extra notes: