We need someone to redo our website

We seek a skilled web developer to redesign our company website to improve customer experience and increase sales conversion. Our current site lacks easy navigation between product categories and clear calls-to-action. The new design should optimize routing to highlight top-selling items, feature testimonials and user reviews prominently, and incorporate modern design elements like scroll effects and animation to enhance usability and engagement.

Key objectives for the redesign include segmenting our broad consumer base into intuitive buyer personas to allow for tailored messaging. Streamlining the shopping process differently for first-time and returning visitors will be paramount. Attention must also be paid to ensuring the site is fully responsive for mobile users.

Applicants should demonstrate proficiency in HTML, CSS and a front-end framework like Bootstrap or Foundation. Familiarity with analytics tools that track goals completion and ROI is preferable. Examples of past work redesigning existing sites to increase measurable metrics like conversion rate, time on site and repeat visits will be considered strongly.

The timeline for completion is 6-8 weeks. Ongoing support and minor updates may be required after launch. Interested designers and developers should submit portfolio links showcasing relevant experience along with their proposed strategy to meet the objectives outlined above. Only applicants with a proven track record of optimizing e-commerce experiences need apply.