Mens luxury underwear concept and prototype (Fashion Design)

1. Design a unique, luxurious and flagship underwear garment
2. Produce est. 3 x prototypes

The design should be based around the classic boxer brief style (e.g. http://www.tedbaker.com/uk/Mens/Clothing/Underwear/WARK-Geo-square-boxer-Grey/p/113837-05-GREY) but should be unique and have a recognizable design.

As it is a premium product, I’d like to see what ideas you’ve got for including luxurious, but practical materials. For example: quilted cotton, cable-knit etc. This should be tailored in a tasteful, slightly understated and classic way. This is not a “bling bling” style. Think along the lines of Allsaints, Ted Baker and Ralph Lauren.

This should be a design that incorporates the values of Confidence (at work and bedroom), Heritage (British) and Luxury (how they make you feel).