Brand Identity and Website Development for EcoStyle Boutique

Project Overview:
EcoStyle Boutique is a new online retail store focusing on sustainable fashion and eco-friendly products. The goal of this project is to create a cohesive brand identity along with a fully functional e-commerce website that appeals to environmentally conscious consumers.

Project Components:

Brand Identity Development:

Logo Design: Create a modern, minimalist logo that reflects the brand’s commitment to sustainability.
Color Palette: Develop a natural and calming color palette that resonates with eco-friendly values (e.g., greens, browns, and earth tones).
Typography: Select fonts that are clean and easy to read, aligning with the brand’s aesthetic.
Website Development:

Platform: Build the website using Shopify for its e-commerce capabilities.
Homepage Design: Create an inviting homepage that showcases featured products, brand values, and promotional banners.
Product Pages: Design engaging product pages with high-quality images, detailed descriptions, and customer reviews.
Responsive Design: Ensure the website is mobile-friendly and optimized for various devices.
Graphic Design Elements:

Banners and Promotional Graphics: Design eye-catching banners for seasonal sales and new arrivals.
Social Media Graphics: Create templates for social media posts that align with the brand’s visual identity.
Email Marketing Templates: Develop branded email templates for newsletters and promotions.
SEO and Marketing Strategy:

SEO Optimization: Implement on-page SEO strategies to improve search engine rankings (e.g., keyword integration, meta descriptions).
Content Strategy: Create a blog section focused on sustainable fashion tips, product care, and eco-friendly living to drive traffic.
Social Media Marketing: Develop a social media strategy to promote the brand and engage with customers.
Training and Support:

Provide training on how to manage the website, update products, and use SEO tools.
Offer ongoing support for troubleshooting and website updates.
Budget:
Allocate a budget of $3,000 for the entire project, covering design, development, and initial marketing efforts.