A Design For Clothing

Brand Vision

Alex Asher Music is a modern, creative brand that blends confidence, style, and artistry. The goal of this clothing line is to create pieces that feel premium and wearable — something people would reach for daily, not just as promotional merch.

Design Direction

Aesthetic: slick, minimal, and refined — think clean lines, subtle detailing, and balanced composition.

Color Palette: monochrome with occasional muted accents (e.g., off-white, charcoal, sand, or metallic silver). Hint of blood red

Fabric Base: designs must look equally sharp on black and white garments (T-shirts, jumpers, and vests).

Symbolism & Imagery

Incorporate subtle angelic and St. George-inspired imagery — not overtly religious, but symbolic of strength, protection, and artistry. This could take the form of:

Minimal line-art silhouettes or abstract wing motifs.

A modern reinterpretation of St. George — perhaps just the spear, shield, or geometric emblem hinting at the legend.

Textures or icons that evoke grace and power without heavy iconography.

These elements should serve as visual metaphors for the creative struggle and triumph — aligning with the artistry and integrity of Alex Asher Music.

Logo Integration

Your existing Alex Asher Music logo will anchor the design — cleanly placed and proportioned to suit both chest and back applications. The logo should feel part of the artwork, not a separate patch.

QR Code

A small, discreet QR code (linking to your socials or Linktree) can be integrated into the design — e.g., on the lower hem, sleeve, or neck tag area — blending naturally with the artwork or typography.

Tone & Feel

Modern — minimalist and sophisticated.

Confident — projects purpose and clarity.

Creative — small symbolic touches that reward closer attention.

Deliverables

Core design concept for T-shirt, jumper, and vest (optionally adaptable to hoodie or cap).

Color and layout guide for print/embroidery.

Mock-up visual once logo and references are provided.