Developing brand guidelines / brand book for a start up company
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- Proposals: 9
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- #1524221
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Graphic Designer | Logo Design | Branding | Brochure Design | Web Design | Leaflet Design | Poster Design
Glasgow
Logo Design & Branding | Graphic Design | Packaging | Wordpress Website | Website Design
London
Marketing (SMM, Email Campaigns, Content Creation) , Graphic Design, Video Production
Warsaw
1651811030392754564087915289895419037581629423671007428
Description
Experience Level: Intermediate
Information for the business: We have developed a "pop up" laboratory to sell to education
Industry: Education
Design details: We have had a logo developed (enclosed) that we are pretty happy with. This can be provided in eps format for chosen contractor.
We are commissioning a website at the moment so we need to develop brand guidelines for all our business stationery (borders around letters etc), email marketing, website..this will include fonts, colours, sizing of headings, presentation backgrounds (google present) etc etc
We are selling a scienctific resource to teachers predominantly of younger children so the brand needs to reflect both learning and fun...educational but not boring etc ...www.moti-lab.com will give you a better idea on the product.
Content to include: Brand guidelines for stationery, presentations, letters, graphic media, social media etc
Ideas for the visual style: Educational but fun
Things to avoid: serif, childlike writing / handwriting fonts
Preferred colors: the 2 blues in the logo
Urls to draw inspiration from: www.moti-lab.com - not very inspiring but I gave it a shot...
Extra notes: As a business we are going microsoft free... so fonts should be available on google docs - if there is a particular font that requires a licence to use we should be able to find a (small) budget for that but it will need to be compatible / consistent on all formats.
The font used to make up the ML of Moti-Lab is reflective of the resource itself (sort of pipe like) and the triangle represents experiment, enjoy, educate - where we are using the logo without a strapline.
We are happy with the 2 blues in the logo and can provide RGB references for them, we'd like to inject / punctuate with a bit more colour in subheadings etc without looking too Nursery / cheap plastic
We'll be providing teaching resources as well, lesson plans worksheets etc so the main text font needs to be easily readable as some of these may have larger bodies of text..
This ML will be stamped onto our physical products and used right across the brand and expanding range we are producing.
We will also need the guidelines to extend to all social media / email templates / electronic and paper communications..
We have just been let down by the person we gave this job to so having to repost, we need this to move quickly
Industry: Education
Design details: We have had a logo developed (enclosed) that we are pretty happy with. This can be provided in eps format for chosen contractor.
We are commissioning a website at the moment so we need to develop brand guidelines for all our business stationery (borders around letters etc), email marketing, website..this will include fonts, colours, sizing of headings, presentation backgrounds (google present) etc etc
We are selling a scienctific resource to teachers predominantly of younger children so the brand needs to reflect both learning and fun...educational but not boring etc ...www.moti-lab.com will give you a better idea on the product.
Content to include: Brand guidelines for stationery, presentations, letters, graphic media, social media etc
Ideas for the visual style: Educational but fun
Things to avoid: serif, childlike writing / handwriting fonts
Preferred colors: the 2 blues in the logo
Urls to draw inspiration from: www.moti-lab.com - not very inspiring but I gave it a shot...
Extra notes: As a business we are going microsoft free... so fonts should be available on google docs - if there is a particular font that requires a licence to use we should be able to find a (small) budget for that but it will need to be compatible / consistent on all formats.
The font used to make up the ML of Moti-Lab is reflective of the resource itself (sort of pipe like) and the triangle represents experiment, enjoy, educate - where we are using the logo without a strapline.
We are happy with the 2 blues in the logo and can provide RGB references for them, we'd like to inject / punctuate with a bit more colour in subheadings etc without looking too Nursery / cheap plastic
We'll be providing teaching resources as well, lesson plans worksheets etc so the main text font needs to be easily readable as some of these may have larger bodies of text..
This ML will be stamped onto our physical products and used right across the brand and expanding range we are producing.
We will also need the guidelines to extend to all social media / email templates / electronic and paper communications..
We have just been let down by the person we gave this job to so having to repost, we need this to move quickly
Richard O.
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Hi Richard,
Is it possible to discuss your requirements further? What is the best way to get in touch?
Kind Regards,
Meyrick John Lovell
381675
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