HTML 5 Google Adwords banner ads
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- Proposals: 5
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Description
Experience Level: Expert
Design details: Concepts and final versions of animated Google Adwords compliant HTML5 banner adverts (3 concepts in concept stage, working examples in amendment stage and 18 final creatives in creation stage).
Concept stage: 3 HTML5 banner adverts - using one key message, in one size, in 3 directions to gauge a look and feel for the rest of the deliverables.
Amendment stage: amendments to any concept if needed and working versions of chosen concept(s) finalised and demonstrated across the three ad sizes.
Creation stage: 18 HTML5 banner adverts in separate .zip files to use in Google Adwords.
2 x Credit cards message variants, in 3 sizes (6 adverts)
2 x Loans message variants, in 3 sizes (6 adverts)
2 x Mortgages message variants, in 3 sizes (6 adverts)
Copy will be supplied.
Specific requirements:
Ad sizes: 300x250 px / 336x280 px / 728x90 px
File size (per .zip file): 150 KB or smaller
Ads are to be created in Google Web Designer, Adwords environment. Delivered in standard .zip output, containing only the following file types:
.CSS / .JS / .HTML / .GIF / .PNG / .JPG / .JPEG / .SVG
All images used need to be included in the ZIP file. Animation length must be 30 seconds or less. Animations can be looped, but the animations must stop after 30 seconds. Animated GIFs must be slower than 5 FPS. Only Google web fonts are supported.
Banner sizes: 300x250, 336x280, 728x90
Banner content: animation
Ideas for the visual style: See Brand Playbook
Extra notes: Mandatories:
Must be created in Google Web Designer, in “Banner” format and the “Adwords” Environment. Must stick to the compliance cleared copy which will be provided.
Must stick to the accompanying brand play book for fonts and colours. Note: Only Google web fonts are supported for HTML 5 ads.
Must adhere to all design details requirements.
Logo should be visible throughout animation, unless as part of a reveal, and should be present in final frame.
Concept stage: 3 HTML5 banner adverts - using one key message, in one size, in 3 directions to gauge a look and feel for the rest of the deliverables.
Amendment stage: amendments to any concept if needed and working versions of chosen concept(s) finalised and demonstrated across the three ad sizes.
Creation stage: 18 HTML5 banner adverts in separate .zip files to use in Google Adwords.
2 x Credit cards message variants, in 3 sizes (6 adverts)
2 x Loans message variants, in 3 sizes (6 adverts)
2 x Mortgages message variants, in 3 sizes (6 adverts)
Copy will be supplied.
Specific requirements:
Ad sizes: 300x250 px / 336x280 px / 728x90 px
File size (per .zip file): 150 KB or smaller
Ads are to be created in Google Web Designer, Adwords environment. Delivered in standard .zip output, containing only the following file types:
.CSS / .JS / .HTML / .GIF / .PNG / .JPG / .JPEG / .SVG
All images used need to be included in the ZIP file. Animation length must be 30 seconds or less. Animations can be looped, but the animations must stop after 30 seconds. Animated GIFs must be slower than 5 FPS. Only Google web fonts are supported.
Banner sizes: 300x250, 336x280, 728x90
Banner content: animation
Ideas for the visual style: See Brand Playbook
Extra notes: Mandatories:
Must be created in Google Web Designer, in “Banner” format and the “Adwords” Environment. Must stick to the compliance cleared copy which will be provided.
Must stick to the accompanying brand play book for fonts and colours. Note: Only Google web fonts are supported for HTML 5 ads.
Must adhere to all design details requirements.
Logo should be visible throughout animation, unless as part of a reveal, and should be present in final frame.
Nathan B.
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Last project
11 May 2024
United Kingdom
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