Short animation as a final scene to an app download advert

Video Production Brief – Final Scene for Committee Advert

Overview
We require a polished, professional final scene for our Committee advert. The scene should convey trust, professionalism, and a clear call to action.

This will be the closing scene of the advert and must be optimised for social media and digital platforms.

Core Requirements
Visual Composition
1. Phone with Lobby Screen
- Position: Left third of the frame.
- Appearance: Front-on 3D view of a modern smartphone.
- Screen Content: Committee lobby screen image (provided).
- Motion: Slow continuous rotation throughout the scene.
- Must remain clear and in focus.

2. Committee Logo
- Position: Centre-right of the screen (slightly right of centre).
-Appearance: Transparent background version (provided).
- Animation: Fade-in over the first 2 seconds of the scene.
- Remains on screen until the end.

3. Download Now & Store Badges
- Position: Bottom-right third of the screen.
Elements:
- Large “Download Now” text in bold, clean sans-serif font.
- Apple App Store and Google Play Store official badges (designer to source).
- These must remain visible at all times during the scene.

4. Website Address
- Positioned directly below the store badges.
- Text: www.Committee-App.com in clean sans-serif font.
- Medium size, clear, and legible on all devices.

5. Legal / Trademark Notice
- Position: Very bottom of the frame, in small but legible text.
- Text:
© 2025 Burki Group Limited. All rights reserved.
Committee® is a trademark of Burki Group Limited. Registered in England & Wales No. 14199340.

Technical Specifications
Duration: 6–8 seconds.

Aspect Ratio: 16:9 (primary), but ensure safe zones so it can be cropped to 1:1 and 9:16 without losing key elements.

Resolution: Minimum 4K (3840x2160).

Background: Clean, minimal, white gradient or solid colour that complements brand colours.

File Format: MP4 + transparent background version (ProRes 4444 MOV) for potential reuse.

Colour Profile: sRGB, broadcast-safe.

Branding Assets Provided:
Committee lobby screen image (JPG).
Committee logo (PNG, transparent background).

Freelancer to design or source:

3D mockup of the phone.
App Store & Google Play badges (official versions).
Matching font for “Download Now” and website.

Animation Style
Smooth and minimal — no flashy transitions.

Primary movement is the slow rotation of the phone.

Committee logo fade-in is the only new animation after the phone appears.

Download badges and website remain static and anchored.

Delivery Requirements
- Final video file in MP4 (H.264) and MOV with alpha transparency.
- Thumbnail image (1920x1080) of the final frame.
- Preview render with watermark for approval before final delivery.

Success Criteria
All brand elements are visible and legible on both desktop and mobile.

Strong call-to-action presence.

Professional and premium feel suitable for fintech/financial services advertising.

Consistency with earlier advert scenes in style and tone.