Animated App Explainer Video

## Animated App Explainer Video – Nurture UAE

We are looking for a talented **motion graphics / animation designer** to create a short, professional explainer video for our childcare app, **Nurture UAE**.

### About Nurture

Nurture is an app designed to help parents and nannies/caregivers stay connected throughout a child's day.

Parents and caregivers can share daily care updates, communicate through the app and access tools including activities, meals & recipes, learning resources and more.

### What we want to create

We would like a **60–90 second animated explainer video** demonstrating how Nurture works.

The video will be narrated by our existing owl mascot, **Nuri**.

Nuri should become an animated character who **flies/moves around the screen, talks to the viewer and points towards different areas of the Nurture app interface** as they are being explained.

We will provide the original Nuri mascot artwork and access/screenshots/screen recordings of the app.

### Example flow

The video should demonstrate:

**1. Parent joins Nurture**

Nuri introduces the app while the Nurture interface appears on screen.

**2. Connecting a caregiver**

Show how a parent creates/connects their account and invites their nanny or caregiver to join their family.

Nuri flies alongside the interface and points towards the relevant buttons/actions.

**3. Daily Care**

Show how the nanny can record things such as:

• Meals
• Naps
• Activities
• Photos
• Mood/care updates

And how the parent can see these updates during their day.

**4. Messaging**

Demonstrate parent–caregiver messaging and Nurture's translation functionality.

**5. Activities**

Show the activity section and how caregivers can find age-appropriate activity ideas for the child.

**6. Meals & Recipes**

Briefly demonstrate the recipe/meal features available to caregivers.

**7. Nanny Learning**

Show the learning resources available to help caregivers build their knowledge and skills.

**8. Ending**

Bring Nuri back prominently on screen alongside Nurture branding and a simple CTA:

**Your child's day. All in one place.**

**Download Nurture UAE – available on the App Store & Google Play.**

### Style we're looking for

The finished video should feel **premium, modern, friendly and professional**.

Nuri should add personality and warmth, but we don't want the video to feel overly childish. The primary audience is **parents of young children in the UAE**.

We would particularly like someone who can combine:

• 2D character animation
• Motion graphics
• App/UI animation
• Screen recordings
• Professional transitions
• Voiceover/narration syncing
• Sound effects/background music

Nuri's existing design and colours **must remain consistent with our supplied mascot** rather than being redesigned or replaced with a generic AI-generated owl.

### Deliverables

• Final 60–90 second explainer video
• Vertical **9:16 version** for Instagram/Reels/TikTok
• Landscape **16:9 version** for website/YouTube
• High-resolution MP4 files
• Animated Nuri mascot
• Background music/sound design
• Subtitles/on-screen captions
• Source/project files where possible

We can provide the Nurture branding, mascot artwork, app screenshots/screen recordings and guidance on the features that need to be demonstrated.

### When applying

Please send examples of **app explainer videos, UI animations or character animation** you've previously created.

If possible, please also explain how you would approach animating our existing owl mascot alongside screen recordings of the Nurture app.

We're looking for someone who can take the concept and turn it into a polished, engaging video rather than simply assembling screenshots into a slideshow.