EXPERTISME Logo Redesign Brief our brand logo

Context:
Our current logo needs to be updated to align with the redesign of our website https://www.expertisme.com/

The goal is to modernize the design while respecting the historical and fundamental elements of the brand to maintain visual continuity and preserve recognition among our clients.

Objectives of the new logo:
- Reflect a modern and technological image, in line with current trends.
- Highlight the brand's key values: professionalism, precision, quality, innovation, reliability, and recognition.
- Maintain a consistent visual dynamic with the existing identity.

Elements to respect:
1. Current structure: It is essential to retain the basic design, particularly the "X" and the two blue lines above and below it, which symbolize the dynamism of the logo and the agency.
2. Color palette: Blue 003BFF and black (adjustments possible for modernization).

3. Brand name: Must appear in uppercase "EXPERTISME".

4. Slogan: Add a three-line slogan in French below the logo:
Transformation Digitale
Agence Digitale Full Service
& Organisme de Formations

Expected creative proposals:
- Integration of modern elements (e.g., 3D effects, technological textures, clean graphics).
- Clean, modern, and contemporary typography, in harmony with the overall visual identity.

Expected deliverables:
1. Color and monochrome versions of the logo.
2. Variations adapted for digital media (favicon, simplified version, social media) and print.

3. Presentation detailing the graphic choices and their suitability to the brief.

Provider selection criteria:
- Portfolio showcasing similar projects (redesigns or modern creations) that are original and not sourced from stock image libraries or free online logo generators!
Any provider offering such elements will be immediately disqualified. - Ability to translate our brand values ​​into innovative and impactful design.

Additional information:
- Deadline for final delivery: November 20, 2025.

PLEASE NOTE:
Before submitting your final proposal, we would like to receive some initial creative concepts to ensure that you have fully understood our expectations regarding this brief and so that we can get a first look at a potential deliverable and the approach you envision.

We look forward to discovering your ideas and your vision for this project!