Professional Business Plan Specifically Catered for Crowdfunfing
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£180(approx. $225)
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- Proposals: 11
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Business Planner, Business Support, Consultant, Accountant, Finance Manager, Marketer, Entrepreneur, Writer
Halifax
#Financial Modelling # Business Planning # Financial Advisory [BE Hons EECS and MBA, U.K.]
Gurgaon
70963532406882622092106820197243118047579263689328799880341002369
Description
Experience Level: Expert
General information for the business: New Fashion Marketplace App
Industry: Technology
Research needed: yes
Chapters needed: 1)Executive Summary 2)Product/Service/Concept 3)Market 4)Situational Audit and Key Objectives 5)People 6)Financials
Information to be included in each chapter: Executive Summary
Don't make it too long - ideally one to two pages (this section is just the hook)
Use clear terminology - understandable to non-technical readers
Don't include items which aren't expanded upon further in the main body of the plan. This is effectively a summary of the key content
Unless there is indicative proof already, don't make un-realistic claims as to market penetration - the plan should appear achievable
Do include headline summary financials - investors want to assess quantum (i.e. how big is this business and how big is it going to be?)
Identify the amount of funding required and broadly what it will be used for (investors like to see their money invested in something tangible - not used to pay salaries to the founders)
Give an indication of the likely return on investment/payback, and make it attractive but realistic
Don't generically state that the company will sell or float within 3-5 years unless you have identified in the plan content the reasons for saying so
Product/Service/Concept
The initial paragraph/s should identify what, in simple terms, is the opportunity with a more in-depth assessment (including some technical content) following
Don't assume detailed prior knowledge of the reader
Remember that investors will not necessarily 'get it' or will be sceptical hence proof of statements made is essential
List USPs (with some narrative) or what is distinctive
Is there any Intellectual Property (IP) or will any be created?
Market
Don't assume that the reader has knowledge of the market size, segment, segment growth and customers. These will need to be covered to some extent
Identify the competition, who owns them and how their product/service/ concept differs (material points only) and how they may react
Be clear on your target customers, the routes to market, how they are going to be exploited, in what order and how much spend is being allocated to each
Situational Audit and Key Objectives
Often a difficult section for a start-up, but will usually include:
A current situation SWOT analysis
Identify key objectives - within 5 years
Exit strategy (if relevant) but this MUST be a considered statement if included
People
Include a summary of the key skills/experience of the founder/s and any key employees (CVs in Appendix)
Identify what role/s the founder/s will have and where recruitment may be needed in areas where skills are lacking (this may not be until several months in the future)
Clarify how the skills and experience of the founder/s will benefit the business going forward
Financials
Include your explanation of the accompanying forecast model
Do include the basic assumptions with a short narrative as the investor will want to know they are reasonable
Do identify the investment amount, date required and where the investment is being utilised (e.g. any large items of CAPEX)
Identify the preferred method of investment (i.e. debt, equity or a mix)
Be clear on the peak funding requirements of the business and if other funding (bank, Enterprise Finance Guarantee, grant etc.) has already/will be sourced
Identify if the founder/s have made a financial investment and if they will be investing further
Ideally identify the investors Return on Investment (ROI) – ultimately, it’s what people invest for
Extra notes: The plan is for an Indie Fashion Marketplace App Start-Up. We are looking to launch a Crowd Cube campaign in order to finance marketing costs and start up operation costs. Please contact me for further information if interested.
Industry: Technology
Research needed: yes
Chapters needed: 1)Executive Summary 2)Product/Service/Concept 3)Market 4)Situational Audit and Key Objectives 5)People 6)Financials
Information to be included in each chapter: Executive Summary
Don't make it too long - ideally one to two pages (this section is just the hook)
Use clear terminology - understandable to non-technical readers
Don't include items which aren't expanded upon further in the main body of the plan. This is effectively a summary of the key content
Unless there is indicative proof already, don't make un-realistic claims as to market penetration - the plan should appear achievable
Do include headline summary financials - investors want to assess quantum (i.e. how big is this business and how big is it going to be?)
Identify the amount of funding required and broadly what it will be used for (investors like to see their money invested in something tangible - not used to pay salaries to the founders)
Give an indication of the likely return on investment/payback, and make it attractive but realistic
Don't generically state that the company will sell or float within 3-5 years unless you have identified in the plan content the reasons for saying so
Product/Service/Concept
The initial paragraph/s should identify what, in simple terms, is the opportunity with a more in-depth assessment (including some technical content) following
Don't assume detailed prior knowledge of the reader
Remember that investors will not necessarily 'get it' or will be sceptical hence proof of statements made is essential
List USPs (with some narrative) or what is distinctive
Is there any Intellectual Property (IP) or will any be created?
Market
Don't assume that the reader has knowledge of the market size, segment, segment growth and customers. These will need to be covered to some extent
Identify the competition, who owns them and how their product/service/ concept differs (material points only) and how they may react
Be clear on your target customers, the routes to market, how they are going to be exploited, in what order and how much spend is being allocated to each
Situational Audit and Key Objectives
Often a difficult section for a start-up, but will usually include:
A current situation SWOT analysis
Identify key objectives - within 5 years
Exit strategy (if relevant) but this MUST be a considered statement if included
People
Include a summary of the key skills/experience of the founder/s and any key employees (CVs in Appendix)
Identify what role/s the founder/s will have and where recruitment may be needed in areas where skills are lacking (this may not be until several months in the future)
Clarify how the skills and experience of the founder/s will benefit the business going forward
Financials
Include your explanation of the accompanying forecast model
Do include the basic assumptions with a short narrative as the investor will want to know they are reasonable
Do identify the investment amount, date required and where the investment is being utilised (e.g. any large items of CAPEX)
Identify the preferred method of investment (i.e. debt, equity or a mix)
Be clear on the peak funding requirements of the business and if other funding (bank, Enterprise Finance Guarantee, grant etc.) has already/will be sourced
Identify if the founder/s have made a financial investment and if they will be investing further
Ideally identify the investors Return on Investment (ROI) – ultimately, it’s what people invest for
Extra notes: The plan is for an Indie Fashion Marketplace App Start-Up. We are looking to launch a Crowd Cube campaign in order to finance marketing costs and start up operation costs. Please contact me for further information if interested.
Nyasha F.
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