Business Plan

General information for the business: Essence London is a members lifestyle club, offering bespoke concierge services and proactive personal assistance to a select few. Through a virtually limitless wealth of unique privileges, time-saving conveniences, and expertly-curated experiences, we provide all the personal support you need to enhance your life, take chores and burdens off your hands, and help you make the most out of your precious leisure time.
Industry: Lifestyle/Travel
Target audience: HNW, UHNWI
Research needed: yes
Chapters needed: Executive summary, Company description, Services, Financial plan, SWOT, Industry analysis
Information to be included in each chapter: Executive summary, Company description, Services, Financial plan, SWOT, Industry analysis

Comment on Facilities Requested- Including Purpose, Source of repayment and rational for proposed structure.

Historic financials and cash flow projections- Please send me a copy of your latest annual accounts and up to date management accounts if available.

Comment on contribution by directors/ owners (include amounts, dates, source of funds and type- loan, share capital etc)

Summary of business, including:
Principal activities
Brief History
Ownership
Key Individuals and associate businesses and relevant experience

Comment on industry (porters analysis would be useful. Please discuss - buyers, suppliers, threat from new entrants and competition.)

SWOT analysis of the business
Extra notes: I will be sending all of the information and a draft business plan.