
SAAS Model for Start Up Business in Saas space
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Hi,
A few quick questions before estimating the financial modelling work:
1. What stage is the SaaS product currently at — concept, MVP, or already generating revenue?
2. Do you already have assumptions for pricing, target customers and expected acquisition channels?
3. Are there existing estimates for development, cloud/infrastructure and staffing costs, or should these be developed as part of the exercise?
4. Is the final model primarily for internal planning, fundraising/investor presentation, or both?
Happy to review the full brief and structure the model around realistic SaaS growth scenarios.
Best,
VConn Pvt Ltd -

During the discussion, we would love to know:
1. What exactly is the product, who is the target customer, and what problem does it solve?
2. What stage is the company at today: idea, pre-revenue, live with users, or generating recurring revenue?
3. What markets are you prioritizing first, and are there any geographic expansion plans?
4. What pricing model do you use or plan to use: subscription tiers, usage-based, seats, or hybrid?
5. What are your current traction metrics: ARR/MRR, active users, pipeline, churn, conversion, retention, and growth rate?
6. What customer acquisition channels are working now, and what CAC assumptions should we use for each?
7. What is the sales motion: self-serve, product-led, inside sales, enterprise sales, or channel-led?
8. What does the funnel look like from lead to paid customer, and what conversion assumptions are realistic?
9. What are the expected engineering, product, and infrastructure resource needs over the next 12–36 months?
10. What are the current and planned headcount assumptions across GTM, support, operations, and leadership?
11. What are the main cost drivers for cloud, data, third-party tools, support, and compliance?
12. What are the gross margin assumptions, and are there any usage costs that scale with revenue?
13. What milestones do investors need to see, and by when?
14. How much capital are you raising, and what runway or milestone coverage should the model support?
15. What scenarios should be modeled: base case, upside, downside, and key sensitivity variables?
16. What exit or valuation narrative should the model support for the investor deck?