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Description
Experience Level: Intermediate
I need your help in writing a 1000-word report about Amazon, and I need the initial draft by end of Today (Monday, 10th March), and the final version after my feedback by 11th March midday (UK time)
The report discussing Amazon's marketing aspects should include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix, a summary, and recommendations for improvement.
These are 5 suggested academic sources to use in your report (please use the links below). These are recommended sources so you do not have to use them all and you may also/instead use academic/industry sources of your choice. You must provide a list of references that you cite in your report (not part of the word count).:
Write a report discussing the marketing aspects of Amazon. This must include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix, summary and recommendations for improvement of such.
This must include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix (Product and Promotion), summary and recommendations for improvement.
These are 5 suggested academic sources to use in your report (please use the links below). These are recommended sources so you do not have to use them all and you may also/instead use academic/industry sources of your choice. You must provide a list of references that you cite in your report (not part of the word count).
You can use Amazon as a source but do not over-rely on Amazon as much of the information is inevitably biased and your report should not simply be an Amazon advertisement.
1. https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/
• Links to an external site. (Amazon marketing strategy)
• https://link.springer.com/article/10.1007/s11747-016-0513-6
• Links to an external site. (Product)
• https://www.sciencedirect.com/science/article/pii/S092552731500208X
• Links to an external site. (Promotion)
• https://www.sciencedirect.com/science/article/pii/S0019850113002150?casa_token=KkNm3Izxb18AAAAA:opsQyAjV5eh3QvHKis3Dun9r1zf17TyjzEv1t-uLpV3OxN6r4_reeGDXH6spbuv7R1uiM33KcQ
• Links to an external site. (Product)
• https://www.tandfonline.com/doi/epdf/10.1300/J123v53n03_02?needAccess=true&role=button
5. Links to an external site. (4 Ps definition – pages 6-7 only)
Please let me know if you can help with this.
Thanks
Saba
The report discussing Amazon's marketing aspects should include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix, a summary, and recommendations for improvement.
These are 5 suggested academic sources to use in your report (please use the links below). These are recommended sources so you do not have to use them all and you may also/instead use academic/industry sources of your choice. You must provide a list of references that you cite in your report (not part of the word count).:
Write a report discussing the marketing aspects of Amazon. This must include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix, summary and recommendations for improvement of such.
This must include an executive summary, the context of the marketing opportunity shown by the detailed marketing mix (Product and Promotion), summary and recommendations for improvement.
These are 5 suggested academic sources to use in your report (please use the links below). These are recommended sources so you do not have to use them all and you may also/instead use academic/industry sources of your choice. You must provide a list of references that you cite in your report (not part of the word count).
You can use Amazon as a source but do not over-rely on Amazon as much of the information is inevitably biased and your report should not simply be an Amazon advertisement.
1. https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/
• Links to an external site. (Amazon marketing strategy)
• https://link.springer.com/article/10.1007/s11747-016-0513-6
• Links to an external site. (Product)
• https://www.sciencedirect.com/science/article/pii/S092552731500208X
• Links to an external site. (Promotion)
• https://www.sciencedirect.com/science/article/pii/S0019850113002150?casa_token=KkNm3Izxb18AAAAA:opsQyAjV5eh3QvHKis3Dun9r1zf17TyjzEv1t-uLpV3OxN6r4_reeGDXH6spbuv7R1uiM33KcQ
• Links to an external site. (Product)
• https://www.tandfonline.com/doi/epdf/10.1300/J123v53n03_02?needAccess=true&role=button
5. Links to an external site. (4 Ps definition – pages 6-7 only)
Please let me know if you can help with this.
Thanks
Saba
Saba M.
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