Executive Virtual Assistant & Social Media Manager | GOTHYARD

GOTHYARD LTD | Executive Virtual Assistant & Social Media Coordinator

ABOUT GOTHYARD

GOTHYARD is an ambitious UK-based premium alternative equestrian fashion startup, currently in its pre-launch development stage.

Our brand combines gothic romance, individuality and functional riding apparel, creating something different for riders who don't identify with traditional equestrian fashion.

Our philosophy: BORN TO RIDE DIFFERENT.

I'm the founder and CEO, and I'm looking for an exceptional, proactive Virtual Assistant who can become my trusted right hand as we build and grow the business.

THIS IS NOT A ONE-OFF ADMIN PROJECT.

I'm looking to establish a long-term working relationship with someone who genuinely enjoys supporting entrepreneurs, takes initiative, thinks commercially and can manage agreed responsibilities independently.

KEY RESPONSIBILITIES

1. SOCIAL MEDIA MANAGEMENT

- Minimum one daily update on each of TikTok, Instagram and Facebook, including weekends.
- Plan, prepare, repurpose and schedule content in advance wherever possible.
- Create engaging captions, branded Canva graphics and simple short-form video edits.
- Maintain a content calendar and help grow an engaged pre-launch community.
- Monitor basic engagement and report on performance.
- Work with founder-supplied photographs, videos, ideas and brand direction.

2. EXECUTIVE ASSISTANCE & BUSINESS ORGANISATION

- Manage business diary, meetings, appointments and reminders.
- Maintain a central tracker of deadlines, priorities and outstanding tasks.
- Organise business emails, correspondence and documents.
- Follow up with designers, consultants, suppliers and other business contacts.
- Help coordinate ongoing projects and launch preparations.
- Provide a concise weekly progress report.

3. RESEARCH & BUSINESS OPPORTUNITIES

- Proactively identify relevant grants, funding programmes, business awards, competitions, networking events and trade shows.
- Research potential suppliers, partnerships, influencers and collaborations.
- Assess opportunities I forward and recommend whether they're worth pursuing.
- Present findings clearly: relevance, eligibility, cost, deadline, potential value and recommended next action.
- Assist with researching and preparing applications where appropriate.

4. BUSINESS DEVELOPMENT & LAUNCH SUPPORT

- Assist with pre-launch marketing and email-list activities.
- Support customer research, surveys and outreach.
- Help organise quotes, basic expense records and supplier information.
- Coordinate agreed tasks with our website developer and designer.
- Suggest practical improvements to systems, organisation and workflow.

THE PERSON I'M LOOKING FOR

You must be:

- Highly organised, dependable and proactive.
- Confident supporting a founder of a growing business.
- Experienced with TikTok, Instagram and Facebook.
- Comfortable with Canva, content scheduling and basic video editing.
- Capable of independent research and sensible business recommendations.
- An excellent communicator who follows through on commitments.
- Comfortable working within UK business hours when required.
- Interested in building a genuine, long-term professional relationship.

Experience with fashion, e-commerce, startups or equestrian brands would be advantageous.

WORKING ARRANGEMENT

This is a remote, part-time freelance opportunity with the potential to expand as GOTHYARD grows.

We are currently self-funded and pre-revenue, so I'm looking for someone who can propose a realistic, affordable starting arrangement while delivering consistent, high-quality work.

The role will begin with a clearly defined paid trial, with the intention of progressing into ongoing support if we're a good fit.

HOW TO APPLY

Please include:

1. Your relevant executive VA, business administration and social media experience.
2. Examples of TikTok, Instagram and Facebook content or accounts you've managed.
3. How you would organise daily posting alongside business administration and research.
4. An example of how you've proactively improved a client's business or workload.
5. Your current availability and realistic weekly capacity.
6. Your hourly rate or proposed monthly package, including the hours and deliverables covered.
7. Why GOTHYARD interests you.

Please don't send a generic copy-and-paste proposal. I'm looking for someone who understands the role and can explain how they would genuinely contribute to the business.

I value initiative, accountability, creativity and clear communication.

If you're looking for an opportunity to become part of an ambitious emerging brand and grow alongside it, I'd love to hear from you.

Kimberley Tomlinson
Founder | GOTHYARD LTD
BORN TO RIDE DIFFERENT. ?