Digital Site Merchandiser

PREVIOUS EXPERIENCE IN ECOMMERCE ABSOLUTE!!!!

Role Responsibility

As a Site Merchandiser, you will be responsible for the merchandising and optimisation of the customer journey. You're data driven, understand the digital customer, and use key onsite metrics to drive performance.

As a Site Merchandiser you will:
Own the execution of onsite plans for your division to drive digital KPIs in line with the overall divisional strategy.
Own the onsite performance of your division. Report and analyse the key onsite metrics across conversion funnel, customer engagement, page performance and search performance.
Own the sequencing for your category across all pages to drive CTR and conversion rate.
Based on trading performance, highlighting key products or trends through edits, headers, landing pages and content spots.
Be responsible for the featured products across all channels, homepage email app, mega menu.
Launch new product and edits to site, aligned to the appropriate calendar
Maintain evergreen content, edits and landing pages e.g brand loading pages, holiday and gifting hubs.
Continuously review the competitor landscape to identify new digital opportunities and site improvements.
Supports with maximising product visibility through attribution and dual siting.
Using systems to update attributes, display flags, personalisation and product rules.
Site walks - monitoring the website and ensuring site standards.


The Ideal Candidate
Data driven. Knowledge of web analytics tool such as Google Analytics, Content Square etc as well as page merchandising systems such as Fredhopper. You are focused on driving sales whilst maintaining seamless customer journey.
A digital KPI native. You have strong analytical skills, and the ability to turn analysis into plans and actions.
Naturally pragmatic and solutions orientated. You are calm under pressure and can give clear guidance.
Able to strike the balance between customer experience and driving out the needs of the business.
Organised and proactive. You are skilled at interpreting data and responding to it. Navigating yourself and your team to formulate plans to drive onsite improvements
Have a test and learn mentality.