Digital Merchandiser Job Description

Job Brief

We are looking for a dynamic and tech-savvy Digital Merchandiser to join our team. As a Digital Merchandiser, you will be responsible for optimizing the online presentation of our products to drive digital sales and enhance the overall customer experience.

The ideal candidate should have a deep understanding of e-commerce, digital marketing, and a creative approach to online merchandising.

Responsibilities

Collaborate with cross-functional teams to plan and execute online merchandising strategies that align with brand guidelines and promotional initiatives
Curate and organize product assortments on the website, ensuring a visually appealing and user-friendly online shopping experience
Use data analytics and customer insights to make informed decisions about product placement and online merchandising efforts
Coordinate with the marketing team to develop and execute digital promotional campaigns
Implement A/B testing and analyze performance data to optimize product listings, category pages, and other digital merchandising elements
Stay informed about industry trends, digital marketing technologies, and e-commerce best practices
Work closely with the web development team to enhance the functionality and presentation of the online store
Ensure accurate product information, pricing, and availability on the website
Collaborate with external vendors and partners to source product images and content for online use
Contribute to the development and implementation of digital merchandising standards and guidelines
Requirements and Skills

Proven experience as a Digital Merchandiser or in a similar role within the e-commerce industry
Bachelor’s degree in Marketing, Business, or a related field
Strong understanding of e-commerce, digital marketing, and online consumer behavior
Proficiency in using e-commerce platforms and content management systems
Analytical mindset with the ability to interpret data and make strategic merchandising decisions
Excellent communication and collaboration skills
Knowledge of SEO principles and best practices
Creative thinking and a keen eye for digital design and aesthetics
Ability to work independently and as part of a cross-functional team
Flexibility to adapt to changing priorities and technological advancements in the digital marketing landscape