University Market Research

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  • Proposals: 14
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  • #1887161
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Mosaddek H.Peter A.Ross C.Sadia A.Avi K. + 9 others have already sent a proposal.
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Experience Level: Intermediate
Project Description: Perform a detailed marketing research report for 11 US University Schools of Law. List attached. Please note the market research is for the school of law only, not the entire university. The focus is on the Law school's online marketing efforts, online only - not printed or offline marketing efforts.

Standard of Work / Example Research:

Requested Word Count: 5,000

High Quality Work Required. Must provide references, been well thought out, error free & well researched.

1 Perform Keyword Research to determine top 25 keywords for a School of Law
2 Determine the current ranking for each of the schools below
3 Review each school’s online marketing materials. Answer the following questions:
3.1 What do they promote as the benefits of their schools?
3.2 What makes them unique?
3.3 What common benefits do they list?
3.4 What materials do they publish online for prospective students?
3.5 Does the university promote employment statistics? If so - link to report.

4 Branding Concepts
4.1 What is the brand / tagline / unique offering listed on the website?
4.2 Take screenshot of the homepage for the law school
4.3 List top accolades reported on the website for the law school

5 Social Media
5.1 Review & list each law schools profiles on social media: Facebook, Twitter, Instagram, Snapchat, Youtube, Linked & Google Plus
5.2 Does the law school have a presence on these channels?
5.3 What are the statistics for each school on each channel - likes, followers, # of posts etc..
5.4 How engaged are they as a brand on the channel? How much engagement do they have?
5.5 Do they have one profile for the school or multiple for individual groups? If so, list the different groups.
5.6 Communication & Recruitment Strategy - What events or recruitment efforts are listed on the website and/or social media?

6 Application
6.1 What is the application process for each school? List the links, steps and screenshots for each step in the online application process.

7 Online Marketing
7.1 Social Media - Is the school using each of the social media channels for recruitment of new students? If so, take screenshots and provide sample posts.

List of Schools - Attached

Please let me know if you have any questions.

Thank you.

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