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Experience Level: Expert
I am looking for someone (or more than one person) to help me to deliver some market research for one of my clients, who works in the made-to-measure furniture business. This will - broady speaking - fall into two specific parts. Firstly, an in-depth analysis of their industry, gathering data and finding supporting resources which look at the size of the marketplace, customer trends, who the key players are etc etc etc. I estimate about ten days work on this part of the process. The second thing I am looking for is assistance in target customer research. Finding people who fit into the customer profile, recruiting them, assistance with creating questionnaires for online panels, focus groups and one-to-one interviews - and any other means that you recommend. This will involve advising me on the best way to get the best results. I would like to have one person to do both elements and I estimate that the second element will take maybe 20 days - so perhaps we are looking at a contract of about £7.5k to begin with, though I would be happy to pay more for the right person, to deliver all elements concerned. I am looking for senior, experienced people to respond who are able to deliver all elements - not just strategy or planning or delivery - but all three. I would like to hear about your relevant market research experience and perhaps some initial thoughts on the types of methodology you might consider - I am especially interested to hear from people who have their own ideas as I would like to hasten to add that I am NOT a market research specialist. We will be given documentation from the client, by the way, which will have been produced in their domestic market (which is not the UK) and which we will use to drive our own response - but I don't just want to do what they say, I want to do it better! I very much look forward to hearing from you. I would need to meet the person I appointed though I dont care where they work, but it should be in the UK, really. I may have wildly overestimated the time involved, but I would basically pay for all time spent delivering this project - and I pay very quickly. Steve
Steve B.100% (32)
29 May 2018
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