Research on Price Comparison sites in Italy (est 60 hours)

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  • Proposals: 2
  • Remote
  • #691790
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Tatiana S.Rose S. have already sent a proposal.
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Description

Experience Level: Intermediate
Estimated Job duration: 1 - 2 weeks
General information for the business: Price Comparison sites in Italy
Industry: Internet/Software
Geographical areas: Italy
Data to include: See extra notes
Extra notes: Research on Price Comparison sites in Italy (est 60 hours)
We are looking for someone that enjoys and is good at doing web based research

To do this job you need to be able to speak Italian, write English fluently, be able to make screen shots and prepare reports in excel and powerpoint. Experience doing internet research would also be very useful
Research deliverables
• A complete overview of all the key Price Comparison sites in Italy
• A list of 10 best practices that seem to be repeated on different sites
• A list of 5 key differences vs UK comparison sites
• 5 Recommendations for inclusion in Price comparison site in Italy
Research scope
The research should be limited to companies that offer prices comparisons in the following categories
• Insurance
• Personal finance (Home loans, Personal loans, Credit Card)
• Telephone/Internet/Mobile
• Energy for home use (Gas, electricity)
We are not interested in companies doing price comparisons for electronics, books, travel unless they are active in the categories above.
Work to be done
• Step 1: Web based research (est 30-40 hours)
• Step 2: Present the results (est 2 hours)
• Step 3: Answer specific questions / do additional research(est 10-20 hours)
Step 1 is outlined below
Market overview
Using www.similarweb.com identify all the comparison site active in Italy. Data on each site needs to be copied to an excel spreadsheet. Data to be collected includes the following (and other information you believe is relevant)
• Site name
• Screen shot of home page and unique features on the site
• Categories active (this will be an excel chart to complete)
• Type of information provided per category (price, consumer reviews, expert review, buying guides)
• Key words in google snippet (in the site metatags)
• Traffic estimates from www.similarweb.com (you will be provided an access code to do this
• In your opinion, best features of the site
• In your opinion, areas for improvement
Best practices
List up to 10 best practices in site design/ marketing /Traffic building / SEO
Differences vs. UK Sites
Look at the following sites
WWW.Moneysupermarket.com , www.comparethemarket.com and www.uswitch.com
List 5 key differences of the sites in Italy vs. UK
5 Recommendations for inclusion in Price comparison site in Italy
Looking at the sites most successful at generating traffic and links provide 5 recommendations if a site was set up in Italy

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