Qualitative FMCG Researchers Required for French Market
- or -
Post a project like this$300
- Posted:
- Proposals: 1
- Remote
- #2442759
- OPPORTUNITY
- Expired
Description
Experience Level: Expert
Estimated project duration: less than 1 week
We're looking for an experienced qualitative researcher who is a native French speaker and ideally has previously submitted work to FMCG brands and who can:
- receive raw data in French, analyse responses and translate back into English into a highly engaging presentation that we will present to our client (a global FMCG manufacturer)
- quickly identify key themes
- tell a story
- flavour the report with your knowledge of cultural context
- articulate why the insight impacts the brand/product
- deliver a concise, engaging presentation (15-20 slides max.)
- turn around project within 72 hours
Project Objectives:
- To better understand the brand consumer segment: who they are, what their relationship with life/food/breakfast/cereals and parenting is.
- The consumer segment and their relationship to the brand: barriers to consumption
We have the data available for analysis and includes the following:
1. 40 Qual and Quant Responses x25 Questions
2. Images x 300
We will provide:
- Our own qualitative best practice guidelines
- The methodology (contains all details needed for them – sample, all questions, any stimulus), original brief (where it was given) and results (having had a quick sense check ourselves to check for any obvious errors)
- A presentation report template.
- receive raw data in French, analyse responses and translate back into English into a highly engaging presentation that we will present to our client (a global FMCG manufacturer)
- quickly identify key themes
- tell a story
- flavour the report with your knowledge of cultural context
- articulate why the insight impacts the brand/product
- deliver a concise, engaging presentation (15-20 slides max.)
- turn around project within 72 hours
Project Objectives:
- To better understand the brand consumer segment: who they are, what their relationship with life/food/breakfast/cereals and parenting is.
- The consumer segment and their relationship to the brand: barriers to consumption
We have the data available for analysis and includes the following:
1. 40 Qual and Quant Responses x25 Questions
2. Images x 300
We will provide:
- Our own qualitative best practice guidelines
- The methodology (contains all details needed for them – sample, all questions, any stimulus), original brief (where it was given) and results (having had a quick sense check ourselves to check for any obvious errors)
- A presentation report template.
Matthew F.
100% (385)Projects Completed
62
Freelancers worked with
53
Projects awarded
46%
Last project
25 May 2022
United Kingdom
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