Market research/testing
- or -
Post a project like this£350(approx. $438)
- Posted:
- Proposals: 8
- Remote
- #2064418
- OPPORTUNITY
- Expired
Marketing Consultant - Member of the Chartered Institute of Marketing (MCIM)
City of London
Business Plan, Pitch Deck, Financial Forecasting, Equity Research, Excel Modelling
Dubai
B2B Outbound Growth | LinkedIn & Email Outreach | B2B Lead Generation | Sales Consulting
Skopje
IT Consultant |Virtual Assistant| graphics| | Website design | social media management .
Nairobi
4888310404085795516488051787597209896622759392283564
Description
Experience Level: Expert
Estimated project duration: less than 1 week
We are considering the launch of a new offering to our customers and need to understand the following:
• Undertake Product Market Analysis
o How large is the market (purchasers, no. of purchases and total £value)
o What is the market trend?
o How are people purchasing? (in person, online etc.)
o Who are the purchasers?
o What key features, values or services does the target market demand?
o What style is preferred- traditional or contemporary? (see sketches)
• Undertake Competetive Market Analysis
o Identify main competitors and their positioning
o Compare & analyse each competitor for price, product, place, promotions, quality level
o Undertake SWOT analysis to identify potential differentiation opportunities (this may need to be done in house?)
o What are the CSF’s? Rank in priority order. (for example, product performance, range, speed of fulfilment, customer service, price etc…)
Please see our website for information on what we currently offer here: www.theenglishhome.co
The potential new offering is for an outdoor kitchen building. There could be a range of designs, depending on what the market requires. We have put together some brief sketches of a few potential designs and these come attached.
In order to inform the design of our final offering we need to understand the price point and market potential.
• Undertake Product Market Analysis
o How large is the market (purchasers, no. of purchases and total £value)
o What is the market trend?
o How are people purchasing? (in person, online etc.)
o Who are the purchasers?
o What key features, values or services does the target market demand?
o What style is preferred- traditional or contemporary? (see sketches)
• Undertake Competetive Market Analysis
o Identify main competitors and their positioning
o Compare & analyse each competitor for price, product, place, promotions, quality level
o Undertake SWOT analysis to identify potential differentiation opportunities (this may need to be done in house?)
o What are the CSF’s? Rank in priority order. (for example, product performance, range, speed of fulfilment, customer service, price etc…)
Please see our website for information on what we currently offer here: www.theenglishhome.co
The potential new offering is for an outdoor kitchen building. There could be a range of designs, depending on what the market requires. We have put together some brief sketches of a few potential designs and these come attached.
In order to inform the design of our final offering we need to understand the price point and market potential.
Brendan B.
100% (6)Projects Completed
6
Freelancers worked with
4
Projects awarded
50%
Last project
30 Aug 2018
United Kingdom
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