Market research
4589
£300(approx. $377)
- Posted:
- Proposals: 13
- Remote
- #91430
- Archived
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Description
Experience Level: Expert
We have a website that is currently being re-designed
Historically we traded very profitably but have seen a recent downturn in sales
This may be simply current market conditions, or we may be losing sales to a rival ( or rivals)
We have a few hundred emails who have had online quotations but not bought from us
We need to address these people to determine why they didn't buy and what would have persuaded them to buy
My thoughts are that we should initially use an online questionnaire and then possibly follow this up with some phone interviews ( we are uk based co)
We need to determine
Did they go on to buy product or did they abandon process
Why they didn't buy from us
What would have persuaded them to buy
What did they like/dislike about us
Did rivals make adverse comments about us
I'm sure you get the general picture
We are currently well into the website redesign so need to address this as a matter of urgency
Andrew
What would persuade them tobuy
Historically we traded very profitably but have seen a recent downturn in sales
This may be simply current market conditions, or we may be losing sales to a rival ( or rivals)
We have a few hundred emails who have had online quotations but not bought from us
We need to address these people to determine why they didn't buy and what would have persuaded them to buy
My thoughts are that we should initially use an online questionnaire and then possibly follow this up with some phone interviews ( we are uk based co)
We need to determine
Did they go on to buy product or did they abandon process
Why they didn't buy from us
What would have persuaded them to buy
What did they like/dislike about us
Did rivals make adverse comments about us
I'm sure you get the general picture
We are currently well into the website redesign so need to address this as a matter of urgency
Andrew
What would persuade them tobuy
Andrew G.
0% (0)Projects Completed
9
Freelancers worked with
9
Projects awarded
60%
Last project
28 Mar 2013
United Kingdom
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