Market Analysis of Hard Candy/Chocolate/biscuit sector in Western Europe
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Description
Experience Level: Intermediate
General information for the business: e.g. -Argentinian multinational supplier ARCOR of sweets- hard candy, chocolate, biscuits, ice cream- is looking for bussiness opportunities in Western Europe.
Industry: Food and Beverage
Geographical areas: Main potential growth markets in Western Europe
Data to include: JOB TITLE IS.... Market Analysis of Hard Candy/Chocolate/biscuit/ice cream sector in main potential markets in Western Europe.
Looking for someone who has knowledge of candy/chocolate/biscuit/ice cream markets in Western Europe.
This work needs to be finished by end of Saturday 5 November. Please carry out a market analysis.
Please see Arcor website so you get a sense of their products/mission statement. * www.arcor.com
Situation:
-Argentinian multinational supplier ARCOR of sweets- hard candy, chocolate, biscuits, ice cream- is looking for business opportunities in Western Europe.
-Biggest food company in Argentina
-Nº 1 exporter of hard candies in Latin America
-No business yet in Western Europe except Spain
*marked questions need to be answered. All other questions are guideline.
*Market analysis of sweet industry (candy, chocolate, biscuits, ice cream) in Western Europe (Germany, France, Italy, UK, Netherlands, Belgium, Austria etc.)
*Which Western EU Countries have the biggest potential for selling above sweets segments for a foreign supplier like Arcor? and rank them
And why?
-What is the % of import of sweets from foreign countries? Is the economy rather protective and sources nationally or is open to international suppliers?
-What is the % of consumption of sweets?
-Type of consumers, culture in each country i.e. are they conservative, traditional and have brand loyalty or are open to new products and brands?
and what is the consumers criteria when choosing sweets? Price or quality or brand focussed?
*What are main differences of the sweet sector between Western Europe and Argentinia?
*Which are the 5 biggest supermarket/discount/hypermarket chains in each Western EU country? And why
Germany: Aldi, Lidl, REWE, Penny, Edeka etc.
France: Carrefour, Super U, Casino, Leclerc etc.
UK: Tesco etc.
*Who are the competitors of Arcor in each country? That means who are the main sweet suppliers of each category in each country
Germany:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
France:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
UK:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
-Does certain products (hard candys, chocolate, biscuits, ice cream) work better in one country to another country? And why?
*What is the % private label in sweets categories in 5 biggest chains per Western EU country?
-What does an Argentinian sweet supplier has to take into account before entering Western EU countries (e.g. legal issues? What are the difficulties and challenges they might face?
-Are their potential strategic alliance possibilities with Western EU companies which could be of interest for Arcor? , And if so could you make one or two suggestions for each country and why do you think so
Extra notes:
Industry: Food and Beverage
Geographical areas: Main potential growth markets in Western Europe
Data to include: JOB TITLE IS.... Market Analysis of Hard Candy/Chocolate/biscuit/ice cream sector in main potential markets in Western Europe.
Looking for someone who has knowledge of candy/chocolate/biscuit/ice cream markets in Western Europe.
This work needs to be finished by end of Saturday 5 November. Please carry out a market analysis.
Please see Arcor website so you get a sense of their products/mission statement. * www.arcor.com
Situation:
-Argentinian multinational supplier ARCOR of sweets- hard candy, chocolate, biscuits, ice cream- is looking for business opportunities in Western Europe.
-Biggest food company in Argentina
-Nº 1 exporter of hard candies in Latin America
-No business yet in Western Europe except Spain
*marked questions need to be answered. All other questions are guideline.
*Market analysis of sweet industry (candy, chocolate, biscuits, ice cream) in Western Europe (Germany, France, Italy, UK, Netherlands, Belgium, Austria etc.)
*Which Western EU Countries have the biggest potential for selling above sweets segments for a foreign supplier like Arcor? and rank them
And why?
-What is the % of import of sweets from foreign countries? Is the economy rather protective and sources nationally or is open to international suppliers?
-What is the % of consumption of sweets?
-Type of consumers, culture in each country i.e. are they conservative, traditional and have brand loyalty or are open to new products and brands?
and what is the consumers criteria when choosing sweets? Price or quality or brand focussed?
*What are main differences of the sweet sector between Western Europe and Argentinia?
*Which are the 5 biggest supermarket/discount/hypermarket chains in each Western EU country? And why
Germany: Aldi, Lidl, REWE, Penny, Edeka etc.
France: Carrefour, Super U, Casino, Leclerc etc.
UK: Tesco etc.
*Who are the competitors of Arcor in each country? That means who are the main sweet suppliers of each category in each country
Germany:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
France:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
UK:
Main Candy suppliers:
Main Chocolate suppliers:
Main Biscuits suppliers
-Does certain products (hard candys, chocolate, biscuits, ice cream) work better in one country to another country? And why?
*What is the % private label in sweets categories in 5 biggest chains per Western EU country?
-What does an Argentinian sweet supplier has to take into account before entering Western EU countries (e.g. legal issues? What are the difficulties and challenges they might face?
-Are their potential strategic alliance possibilities with Western EU companies which could be of interest for Arcor? , And if so could you make one or two suggestions for each country and why do you think so
Extra notes:
Graham E.
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