Industry research

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  • Proposals: 1
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  • #106814
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Hendrick Jan T.
has already sent a proposal.
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Experience Level: Entry
I have decided to focus on associations first.
Simply because we now don't have a BUY now option on the website yet.
We will build that in phase 3 and by then, we will have more leverage closing deals with retailers.

Market information - desk research
The attached document shows what I would like you to bid for.
Simple deskresearch. I started it but simply don't have time to do it as I am so involved with marketing each day.

I would like the top 30 professional associations in the english speaking countries or world that are representing holistic therapists, coaches.
They MUST have over more than 500 members to start with. The really big ones have over 10.000
I would like the information on the excelsheet.

30 associations
I think 15 in UK and 15 global organisations would be a good start.
The last step is: calling them, but only I know what options ate available.

I know that most associations are approached for many deals etc..They are protective of their members.

Business model - competing or complementary
So we will first review whether their directory is "competing"(very similar) or could add value.
It is for instance more likely we are adding value to their members if they offer free listing to their members.
Then if we sell an ad (banner or pay for a listing in email letter), they will not feel we are "competing" with their directory.

Costs of advertising
Banner - how many unique visitors do they have each day/month - if they don't mention, please call for that information
Newsletter - how much does it cost, attach pdf if any, and how many people does it go to
Email advertising - is there an option for that and costs

Links - permission
Who to approach if we need to ask permission to mention their link on our website - in exchange for them listing our link to thgeir website

Members discount directory?
Is there a section where they offer members discounts?
If so, how can we be included? Do they want upfront payment or a commission?

Affiliate (to be added to chart)
Is there information for affiliate partnerships - how much commision?
I heard insurance companies give as much as 10-15% to the associations. Thats massive, but we may have to start there.

Please let me know your thoughts and we can finalise the bidding on pph.

Thanks Hendrick

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