I need help researching a target audience for a marketing campaign
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Post a project like this3613
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- Posted:
- Proposals: 2
- Remote
- #485035
- Awarded
Description
Experience Level: Intermediate
General information for the business: We have an iPhone image collage app with printing service www.picerty.com
Industry: Art and Design
Data to include: The free iPhone Picerty App http://goo.gl/lRsdmZ has been live for over 12 months and although we get new users daily, very few people purchase the artwork they create using the app and this is how we have been planning to monetise the app. The reasons I'm aware of as to why people don't order prints are, they don't produce anything good enough to print and put on their wall or they are in the Far East so perhaps the price is restrictive.
If you download the free app http://goo.gl/lRsdmZ you will see latest Picerties being made via the ALL feed and most popular Picerties via the POPULAR feed. If you don't have an iPhone you can see some of the better Picerties on our web site here http://www.picerty.com/members or in our shop http://www.picerty.com/shop
The marketing campaign we are planning is to offer a monthly competition to win a free 1 metre Picerty worth £65. We’d like to be able to promote this campaign to organisations with a creative following in the hope they’d like to offering to their creative followers. We hope the end result will be more Facebook followers, more creative users of Picerty, more sharing of Picerties and more print orders.
Characteristics of target audience:
They will most likely be active on Facebook and Twitter.
They will UK or US organisations.
They will be creative e.g. photography, illustration, art, craft etc
Data we’d like:
Twitter user for company or key contact
Facebook page
URL
Key contact
Country
Number of FB followers
Description of organisation
Extra notes:
Industry: Art and Design
Data to include: The free iPhone Picerty App http://goo.gl/lRsdmZ has been live for over 12 months and although we get new users daily, very few people purchase the artwork they create using the app and this is how we have been planning to monetise the app. The reasons I'm aware of as to why people don't order prints are, they don't produce anything good enough to print and put on their wall or they are in the Far East so perhaps the price is restrictive.
If you download the free app http://goo.gl/lRsdmZ you will see latest Picerties being made via the ALL feed and most popular Picerties via the POPULAR feed. If you don't have an iPhone you can see some of the better Picerties on our web site here http://www.picerty.com/members or in our shop http://www.picerty.com/shop
The marketing campaign we are planning is to offer a monthly competition to win a free 1 metre Picerty worth £65. We’d like to be able to promote this campaign to organisations with a creative following in the hope they’d like to offering to their creative followers. We hope the end result will be more Facebook followers, more creative users of Picerty, more sharing of Picerties and more print orders.
Characteristics of target audience:
They will most likely be active on Facebook and Twitter.
They will UK or US organisations.
They will be creative e.g. photography, illustration, art, craft etc
Data we’d like:
Twitter user for company or key contact
Facebook page
URL
Key contact
Country
Number of FB followers
Description of organisation
Extra notes:
Paul B.
92% (12)Projects Completed
19
Freelancers worked with
24
Projects awarded
40%
Last project
12 Oct 2017
United Kingdom
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