How to design and innovation in BT company in UK

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Experience Level: Intermediate
Using your own organization, or one well known to you, critically review and evaluate the existing design, development and innovation process. This should include:

1. A description/diagram of their structured approach to design, development and innovation, together with the development of this approach.
2. A comparison and critique against the relevant ISO 9001:2000 requirements.
3. A critical evaluation of the pitfalls ( actual and potential ), obstacles and difficulties of the existing approach.
4. The current use of the process and its scope ( areas in which used).
5. The effectiveness and value to the organization and how these are measured.
6. Detailed examples of how this would be a brand new service and a brand new product for the organization.


The assignment should:

%u2022 Be written as an essay, not a business report . see for more information.
%u2022 Be at least 3,000 words and not more than 3,200 words.
%u2022 The word count should include the body of your essay and your %u2018Reference%u2019 list; it does include any appendices.

The assignment must:

%u2022 Address all parts of the question set.
%u2022 Demonstrate your understanding of the unit material.
%u2022 Have a clear structure.
%u2022 Contain evidence of your background reading of the relevant books, journals articles and internet resources.
%u2022 Show the application your knowledge and understanding to the chosen situation.
%u2022 Have references and citations ( in-text referencing ) in Harvard

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