Customer/Market research

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Experience Level: Intermediate
An entrepreneur needing to find vital information about customer demands and about the market itself.

I am seeking some market research for a start-up company looking to enter the market of public transportation. My idea is new and untried. I need some primary or secondary data on how customers percieve public transport, In particular bus links. Information such as peoples thoughts on ticket fares, waiting times, service they recieve, duration of journey (whether they feel it is too long ot not?).

Also data on the market is needed, on a national scale. Stating financial figures, customer numbers and differing bus routes.

Data can be obtained on a national level. Localised research is not essential, but would like to see any particular realtionships in regions.

The project will need to start soon, but no particular dates as yet.

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