Affiliate Program Research

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Lucy N. has already sent a proposal.
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Experience Level: Intermediate
We require some research to be completed for a new client of ours who is looking to launch a new UK affiliate program.

We need a freelancer to:

1. Research their current internal program:
- How does it compare with competitor's programs? (need a list of their competitors with details of their affiliate program. i.e. which network they are with, commission structure etc)
- Thoughts on their commission structure (e.g. is it competitive? Should they be structuring it differently etc)
- Thoughts on their creative offering (review the banners and content available for affiliates)
- Thoughts on the functionality of their program
- What is the usability like?
- Suggestions on how they can improve their program

2. Research the opportunity in their vertical in the UK
- Recommended keywords to target
- Recommended affiliates to targert

Please include screengrabs as you go through as I want this to be visually impressive and demonstrate sound research.

We are looking for a thorough report, so should take approx 4 hours.

We are looking to establish a good relationship with an affiliate manager as there will be many more projects going forward.

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