Branding: Target Audience & Key Messages
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Virtual Manager, Virtual Assistant, Market analyst, Researcher, Business content writings to fashion/art content writing. I am just an enthusiast trying to earn some money online.
Riyadh
Wordpress Developer *Full Stack Web Developer * Shopify Developer*PHP* REACT JS
Islamabad
186648184698923671532419237242702726088062697032
Description
Experience Level: Expert
Estimated project duration: 3 - 4 weeks
We are a local start-up men's skincare company hoping to sell our products into the UK market by mid 2020. As such, we've been working with a local branding specialist and creative director to produce the following:
(1) 'The Golden Circle', which defines the 'WHY','HOW','WHAT' of our company. That is 'WHY' we do what we do, 'HOW' we do what we do and 'WHAT' we do. Our whole branding position is based on the idea that people buy our product primarily because of 'WHY' we do what we do, and secondly 'HOW' we do what we do. Our target audience is not so concerned with 'WHAT' we do. All of our branding should be built from the inside out, 'WHY'.
(2) Competitor Analysis - a analysis of the branding used by our ten identified competitors.
(3) Target Audience - We have defined our target audience and have created three individuals who reflect our target audience. We have written a small story about each of these individuals to give you a better idea of who we're trying to target.
What we need you for is to do the following two tasks:
1. Define the tastes, needs, wants, behaviours of our target audience - define what makes them tick,
what are their buying patterns, what turns them on, what turns them off, what do they fear, what
do they love, what are their insecurities, what are their confidence
drivers etc.
[approx. 10 hours of cumulative work]
- this will include 1 x 45 minute video consultation prior to project
- then we will require 11 x 45 minute work sessions from yourself.
- then a final 1 x 45 minute video consultation either mid-way or at the end of the project.
This totals 10 hours worth of work.
2. Work with us daily to produce the key messages that we want to get across to our target audience.
These will be derived from the WHY (and potentially the HOWS) but will need some additional
development from you to convert these into "real world" messages.
[approx. 10 hours of cumulative work]
- this will include 1 x 45 minute video consultation prior to project
- then we will require 17 x 30 minute work sessions from yourself.
- then a final 1 x 45 minute video consultation either mid-way or at the end of the project.
This totals 10 hours worth of work.
Please let me know if you are able to provide this - and if so, kindly get back to me so we can negotiate a fee per hour and a time to begin working together.
(1) 'The Golden Circle', which defines the 'WHY','HOW','WHAT' of our company. That is 'WHY' we do what we do, 'HOW' we do what we do and 'WHAT' we do. Our whole branding position is based on the idea that people buy our product primarily because of 'WHY' we do what we do, and secondly 'HOW' we do what we do. Our target audience is not so concerned with 'WHAT' we do. All of our branding should be built from the inside out, 'WHY'.
(2) Competitor Analysis - a analysis of the branding used by our ten identified competitors.
(3) Target Audience - We have defined our target audience and have created three individuals who reflect our target audience. We have written a small story about each of these individuals to give you a better idea of who we're trying to target.
What we need you for is to do the following two tasks:
1. Define the tastes, needs, wants, behaviours of our target audience - define what makes them tick,
what are their buying patterns, what turns them on, what turns them off, what do they fear, what
do they love, what are their insecurities, what are their confidence
drivers etc.
[approx. 10 hours of cumulative work]
- this will include 1 x 45 minute video consultation prior to project
- then we will require 11 x 45 minute work sessions from yourself.
- then a final 1 x 45 minute video consultation either mid-way or at the end of the project.
This totals 10 hours worth of work.
2. Work with us daily to produce the key messages that we want to get across to our target audience.
These will be derived from the WHY (and potentially the HOWS) but will need some additional
development from you to convert these into "real world" messages.
[approx. 10 hours of cumulative work]
- this will include 1 x 45 minute video consultation prior to project
- then we will require 17 x 30 minute work sessions from yourself.
- then a final 1 x 45 minute video consultation either mid-way or at the end of the project.
This totals 10 hours worth of work.
Please let me know if you are able to provide this - and if so, kindly get back to me so we can negotiate a fee per hour and a time to begin working together.
Taylor R.
100% (3)Projects Completed
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Freelancers worked with
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Last project
15 Feb 2020
United Kingdom
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Hi Taylor, Nice to see that you are going about this in the correct fashion. I wonder, do you have a website url you can share with me, so that I can understand your business better prior to bidding please? TIA, Paul
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