Experience Level: Intermediate
Sales and Marketing strategy needed for growth stage company ( Year 1 completed) with a view to carrying this forward into implementation and presenting as part of a wider business plan.
Company involved in B2C fitness products and software with a view to using B2C customers to make inroads into B2B sector
Steps for this project:
- Profile of current customers
- The specific problems being solved
- Current customers / marketing strategies & tactics used in the past
- customers' buying or purchasing processes
- Their alternatives and pros & cons
- Different offerings and rationale behind the pricing of each one
Output to be a report on the recommended strategies and tactics for growing sales along with some idea of the steps involved in implementing each one.
Paul M.100% (52)
13 Jul 2018
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