Marketing Auditor

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  • Proposals: 9
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  • #17424
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Philip S.Bruce M.Irshard T.Martin G.Anne M. + 4 others have already sent a proposal.
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Experience Level: Expert
To prepare spreadsheet summaries of data from advertising, digital and other marketing campaigns around the world. This data gathered from clients offices around the world. The data will comprise: audience segmentation data, market analysis, marketing spend by territory, results and output metrics from marketing activities including a large volume of Google analytics data.

This is a 2-3 week assignment to review the performance of global marketing agencies for our client. We are provided with a large number of documents relating to agencies engaged over a 2-year period around the world detailing the work they were asked to do, the prices they charged and the results they produced. Our objective is to produce an accurate summary and a detailed analysis of the information we receive. A large part of the information is in the form of web statistics: web traffic data from around the world.

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